High Point Market Announces Expanded Design Viewpoints Series Topics for Fall Market

Furniture World News Desk on 9/1/2015

Earlier this year, the High Point Market Authority partnered with the American Society of Interior Designers (ASID) for the popular educational program known as the Design Viewpoints Series. For the upcoming Fall Market (October 17 – 22, 2015), ASID has assumed a leading role in the program, expanding the program from four sessions to six. The series offers up to .6 continuing education units (CEUs) to those who attend, and all sessions are IDCEC approved.

Sponsored by Horchow, an online retailer with a program to the trade for designers, all seminars in the Design Viewpoints Series are free to interior designers and retailers attending the Fall High Point Market. On tap for the series is discussions on modern living, consumer insights, contracts, designing for the various generations, natural vs. synthetic materials, and color.

Tom Conley, president and CEO of the High Point Market Authority, commented, “Our research has shown that interior designers and retailers come to the High Point Market to see new products, network with peers and meet new friends, and take advantage of our Design Viewpoints Series for continuing education credit. We are excited to partner again with ASID on this seminar series and anticipate even greater participation since they’ve expanded the programming.”

“By attending the popular Design Viewpoints Series, designers and retailers can “rack-up” a total of .6 CEUs, putting them well on the way towards their 1.0 accreditation needs for the full year,” said Randy Fiser, CEO at ASID. “Our collaboration with High Point Market gives ASID the opportunity to offer superior educational opportunities for our members and market attendees during one of the industry’s most respected home furnishings shows.”

Topics and speakers for the Fall 2015 Design Viewpoints Series include:

Saturday, October 17, 2015, 12:00 p.m.
High Point Theatre
Elegant Simplicity: Barcaly Butera’s Take on Modern Living
Presented by ASID and the High Point Market Authority. Sponsored by Horchow. Join esteemed design star and ASID member Barclay Butera on a journey around the evolution of design and how to create an elegant glamorous space that is compatible with today’s modern families and their lifestyles. Complimentary boxed lunch. .1 CEU credit. Bring your business card for a chance to win a $500 Horchow gift card!

Sunday, October 18, 2015, 9:00 a.m.
High Point Theatre
Exclusive Research: What Your Clients Want
Presented by ASID and the High Point Market Authority. Sponsored by Horchow. Exclusive research from Houzz – the online source for home remodeling and design – will reveal insights into the changing behavior of consumers and how they work with interior designers. Liza Hausman, vice president of marketing for Houzz, will provide not-to-be-missed results that show what home owners say are their favorite projects, how much they are willing to spend, the demographics for consumers who are ready to hire a designer, how new tools have changed the design process, and much more. Complimentary breakfast buffet begins at 8:30am. .1 CEU credit. Bring your business card for a chance to win a $500 Horchow gift card!

Sunday, October 19, 2015, 12:00 p.m.
High Point Theatre
Contracts for Interior Design: 101 Workshop
Presented by ASID and the High Point Market Authority. Sponsored by Horchow. Hear directly from ASID’s legal counsel, Alan Siegel, on the importance of contracts as an essential tool for designers and to add them to your practice. Explore ASID’s new portfolio of residential and commercial form agreements, with differing fee structures that allow designers to pick and choose options and customize contracts for each client and project. Attendees will receive discount on contracts purchase. Complimentary boxed lunch. .1 CEU credit. Bring your business card for a chance to win a $500 Horchow gift card!

Monday, October 19, 2015, 9:00 a.m.
High Point Theatre
Ageless and Smart Designing for Millennials to Boomers
Presented by ASID and the High Point Market Authority. Sponsored by Horchow. America’s demographics are changing rapidly. Therefore, a one size fits all approach to marketing and designing for all age groups loses huge profit opportunities. The largest demographics in America today, the millennials and the baby boomers, are demanding new and innovative product and design. Learn the commonalities and differences of the millennials and boomers, their design preferences and what they are buying from speaker Mitzi Beach. Complimentary breakfast buffet begins at 8:30am. .1 CEU credit. Bring your business card for a chance to win a $500 Horchow gift card!

Monday, October 19, 2015, 12:00 p.m.
High Point Theatre
Man Made Natural: Insights into the Authenticity of Materials
Presented by ASID and the High Point Market Authority. Sponsored by Horchow. In the world of materials, “real” is good and “fake” is bad, right? In the age of tree plantations, engineered lumber and bio board, what exactly does “natural” mean now? And are natural materials always a better choice than manufactured ones? Grace Jeffers will explore these and other issues that influence our decisions to choose natural or synthetic materials. Attendees will learn surprising truths about materials and confront their preconceptions and ultimately become more educated specifiers. Complimentary boxed lunch. .1 CEU credit. Bring your business card for a chance to win a $500 Horchow gift card!

Tuesday, October 20, 2015, 12:00 p.m.
High Point Theatre
The Power of Color
Presented by ASID and the High Point Market Authority. Sponsored by Horchow. Juan Carlos Rosas from Benjamin Moore will help you understand the powerful emotional impact the nine most influential colors have on our subconscious and our lives. Learning objectives include: describe the color wheel and the Munsell Color system, understand the emotion associated with each color, explore examples of color used successfully in popular culture and fashion, examine the emotional impact attached to the nine most influential colors in retail design, and describe fads versus trends. Complimentary boxed lunch. .1 CEU credit. Bring your business card for a chance to win a $500 Horchow gift card!

Details about the Design Viewpoints Series can also be found at http://www.highpointmarket.org/event/design-viewpoints-series.


About the High Point Market Authority: The High Point Market Authority, www.highpointmarket.org, is the official sponsor and organizer of the High Point Market in High Point, N.C. Featuring an extensive selection of exhibitors spanning every category, style, and price point, and attracting tens of thousands of visitors from more than 100 countries twice each year, the High Point Market is the driving force of the home furnishings industry. Find the High Point Market anywhere online, and follow on Twitter using the hashtag #hpmkt.

About the American Society of Interior Designers (ASID): The American Society of Interior Designers (ASID) believes that design transforms lives. ASID serves the full range of the interior design profession and practice through the Society’s programs, networks, and advocacy. We thrive on the strength of cross-functional and interdisciplinary relationships among designers of all specialties, including workplace, healthcare, retail and hospitality, education, institutional, and residential. We lead interior designers in shared conversations around topics that matter: from evidence-based and human-centric design to social responsibility, well-being, and sustainability. We showcase the impact of design on the human experience and the value interior designers provide.

ASID was founded 40 years ago when two organizations became one, but its legacy dates back to the early 1930s. As we celebrate nearly 85 years of industry leadership, we are leading the future of interior design, continuing to integrate the advantages of local connections with national reach, of small firms with big, and of the places we live with the places we work, play, and heal. Learn more at www.asid.org.

About Horchow: For more than 40 years, Horchow has been the go-to resource for home decorators and design professionals seeking unique, eye-catching, conversation-starting furnishings. Through Horchow.com and catalogs, the company offers classic, expertly crafted furniture and rugs; fine linens for bed, bath, and table; and distinctive lighting, artwork, decorative accessories, and entertaining essentials. Visit their website at www.horchow.com.