Protect-A-Bed Unveils New App and Pillow Collection

Furniture World News Desk on 7/29/2015

Protect-A-Bed announced that it will launch its newest sleep and activity tracker – the REM-Fit Active 100 (retailing for $59.99), a mobile app, the extended REM-Fit pillow collection and a cross-brand sales promotion at Las Vegas Market 2015 (Showroom B-912).

The REM-Fit brand, which launched as part of the Protect-A-Bed brand in January 2014, is designed for people who embrace an active and healthy lifestyle. With products like bedding and adjustable pillows, REM-Fit helps active people recover from exercise to reach fitness goals and improve overall well-being.

The newest item of the MOTIVATE Collection, the REM-Fit Active 100 is a sleep and activity tracker using the REM-Fit proprietary algorithm to inform users how active they have been throughout the day and the quality of sleep they get each night. Using the accompanying app, users can access their daily ActivePoints, SleepPoints as well as distance walked, calories burned and steps taken.

With the mobile app, PAB Promos, customers will be able to stay up-to-date on current promotions that the company offers. This further accelerates the accessibility to the brand’s variety of Protect-A-Bed and REM-Fit products with the customer’s budget in mind. The app is available now and is free to download in the Google Play and Apple stores.

“We’re excited to have the opportunity to cultivate a healthy lifestyle and overall well-being for our customers through a combination of complementary channels,” said James Bell, CEO of Protect-A-Bed. “Using the PAB Promos app, customers will always know how they can save on our products and what exciting promotions we have coming up.”

REM-Fit Active Promo Offer: The first promotion to launch on the new app will kick off at Las Vegas Market. It will allow customers to receive a free REM-Fit Active 100 with the proof of purchase of a Protect-A-Bed mattress protector.

“Our goal with this offering is to reach our customers who have come to know us as providing exemplary protection for your mattress,” said Bell. “Many customers associate our brand with bedding protection. As we expand our product offerings through REM-Fit, we’re excited to get in front of a larger audience and hone in how sleep plays a role in the overall well-being and healthy lifestyle of our customers.”

In addition, the REM-Fit team will introduce its REST Collection of hybrid adjustable pillows. The latest product offering in its expanded line, the collection features three types of adjustable pillows: Micro Fiber Fill (200 series), Memory Foam (300 series) and Gel Top Memory Foam (400 series).

The pillows feature innovative technologies that regulate body temperature during sleep and protect against allergens and dust mites. The pillows adjust to the preferred sleeping style, including back, side or stomach. The result is a clean, comfortable and healthy sleep. Prices range from $119.99 to $159.99 at www.rem-fit.com.

About REM-Fit: REM-Fit is an active lifestyle bedding brand that launched in January 2014. It includes three product categories: REST, ENERGIZE and MOTIVATE Collections, with a selection of bedding, adjustable pillows and its latest invention – the Active sleep and activity tracker. It’s designed to help active people recover from exercise to reach fitness goals and improve overall well-being. REM-Fit is part of the overarching Protect-A-Bed brand, and it’s available in select stores and online at www.rem-fit.com.

About Protect-A-Bed®: Protect-A-Bed® offers consumers a complete line of protective bedding products because “Every Mattress Needs Protection”. With more than 30 years of experience in bedding protection product development, 320 products in 40 categories, and a presence in 48 countries. Protect-A-Bed products help create a dry, hygienic, bed bug free and anti-allergy sleep zone while also protecting the mattress warranty. The company developed the proprietary Miracle Membrane®, which is waterproof and protects mattresses against liquids and bodily fluids that may inhibit a mattress’s warranty claim, and patented BugLock® with SecureSeal® and three-sided zipper system for encasements. Protect-A-Bed products are listed as Class 1 Medical Devices with the Food and Drug Administration, and have received the Good Housekeeping Seal. In addition, Protect-A-Bed’s Allerzip® Smooth Mattress and Pillow Encasements are Certified asthma & allergy friendly™ by the Asthma and Allergy Foundation of America. Protect-A-Bed is based in Wheeling, IL. For more information, visit www.protectabed.com.