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Groovystuff By Design “Connecting Education to Industry” Cooperative Goes International with KMITL in Thailand

Furniture Industry News Update - Furniture World Magazine
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Groovystuff announced the international expansion of the By Design: “Connecting Education to Industry” cooperative with the inclusion of Thailand’s King Mongkut's Institute of Technology Ladkrabang (KMITL) as the next class of undergraduates to participate in the Groovystuff Design Challenge.

The newly expanded international cooperative offers foreign market exposure and permanent royalties to participating students and introduces retailers carrying the Groovystuff line to the cutting edge design trends happening in Asia. KMITL is the 9th university to collaborate with Groovystuff since the cooperatives inception in 2010. Other design program participants include Appalachian State University, The Art Institute of Las Vegas, Auburn University, University of Georgia, University of North Carolina, University of Idaho, and Purdue University.

Founded in 1960, KMITL is known as the top ranking engineering institute in Thailand. The "School of Architecture and Design" has a philosophy of producing graduates with a well-grounded knowledge in design and the capability of blending art and technology with environmental concerns, making them ideal candidates to work with the sustainable and reclaimed materials found in the Groovystuff line of furniture, lighting, and home décor.

Under the leadership of Professor Torvong Puipanthavong, 22 Industrial Design students from the Faculty of Architecture will get first hand exposure to the US residential home furnishings market this summer by designing a product competitive enough to be included in the exclusive and celebrity endorsed Dick Idol Gallery of home furnishings. The class of undergraduates received a pallet of reclaimed materials from Groovystuff this past week and are tasked with researching the ergo-dynamic considerations of the US consumer and conclude with a 20” x 30” Final Product Board, a ¼” Scale Miniature Model, and a product pedestal that will be voted on by trade show participants at the High Point Market this Fall. The winner of the “Popular Vote at Market” will receive a cash prize. The products will then move into the production stage for release in the US market and the student design with the “Most in Written Orders” will ultimately be the product design inducted into the Dick Idol Gallery.

According to the By Design: “Connecting Education to Industry” founder Chris Bruning, “This new cooperative with the industrial design students in Thailand offers dealers carrying the Groovystuff line a whole new round of products designed from an entirely new perspective, untarnished by the pressures of US trends and product saturation.” He goes on to add, “Professor Tor is helping us get our message of sustainability out to a more global audience, and his instructional platform is based on energy conservation, quality of life, and the responsible use of resources when teaching design and we couldn’t be more pleased by our partnership with him and the students.”

KMITL is the latest program to join in “The University Hall of Innovation and Job Creation,” an industry cooperative founded by Chris Bruning that helps to broaden the educational outreach of university programs across the country by giving them real world market experience, and a platform to build on their association with the industry prior to graduation. Universities and their graduates are furnished with a sponsored space at market giving students and faculty an invaluable opportunity to network with retailers, designers, manufacturers, suppliers, journalists, and industry professionals.

About Groovystuff: Founded in 1998 by Chris Bruning, Groovystuff designs, produces, and distributes unique reclaimed teakwood home furnishings at upper-medium and high-end price points. Based in Dallas, it has permanent showrooms in High Point, NC (The Suites at Market Square, G-1025), Las Vegas (World Market Center, B-146), Dallas, TX (Dallas World Trade Center, 10th Floor, Showroom 10027), and once a year at the International Casual Furniture Market in Chicago, IL (The Merchandise Mart, No. 8-4046). For more information, visit www.groovystuff.com or www.facebook.com/groovystuff.

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