Kingsdown Introduces “Farm To Home” Diamond Royale Mattress Collection At Las Vegas Market

Furniture World News Desk on 7/29/2015

New this season in the premium category, Kingsdown announced the launch of  their first Farm to Home collection, the Diamond Royale, featuring the finest sustainable materials and luxurious, handcrafted detailing. Built in Mebane, NC, the three model Diamond Royale is the purest reflection of the exacting standards of the Kingsdown tradition.

Materials used in the new two-sided Diamond Royale collection are sourced from the finest natural cotton and wool. For this collection Kingsdown carefully selected a number of local sheep farms in the area to procure its wool. The farms raise sheep that are fed a diet of natural grains, without any chemicals or steroids. Blended with natural cotton, the wool fibers add high performance cushioning for enhanced pressure relief and comfort. These simple materials are combined with steel and wood, without artificial foams or glues, to create naturally luxurious, timeless sleep sets. The three model line-up includes the Sophisticate, Extravagance, and the Royal Opulence and ranges in price from $5,000 - $15,000 in queen sets.

“Retailer and consumer demand for luxury sleep products made from natural materials is on the rise. When sourcing the wool for this collection, we looked no further than our own back yard and met with several North Carolina farmers who shared our vision in making a product that’s in harmony with nature,” said Kingsdown CEO Frank Hood. “We are extremely excited to introduce Diamond Royale to the industry.”

“Each mattress is built by a team of master craftsman who construct these distinctive styles to provide a luxurious sleep experience. Like all the products in the portfolio, every bed is individually tested to ensure Kingsdown’s exacting quality standards. Every stitch, every detail is carefully considered, so the end result is more than a mattress – it’s a masterpiece,” said Kingsdown Executive Vice President of Sales and Marketing Kevin Damewood.

Diamond Royal’s hand-tied innerspring construction is designed to provide support between the layers of wool and cotton cushioning. Each coil is individually wrapped in unbleached cotton to support every contour of the body for a healthy rest. Its hand-tufted sleep surface secures the fabric layers beneath to increase comfort and prevent shifting and features a unique, vertically stitched border fabric.

About Kingsdown, Inc.: Kingsdown, Inc. founded in 1904 and headquartered in Mebane, North Carolina, USA is a manufacturer of premium mattress systems serving leading retailers across the United States and more than 20 countries. Each product is manufactured using handcrafted techniques combined with state-of-the-art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices are located in Tokyo, Japan and Melbourne, Australia. Additional manufacturing and distribution centers are located in Waco, TX; Winchester, VA; Lakeland, FL; Stockton, CA; Leicestershire, England; Tuscany, Italy; Dubai, United Arab Emirates; Rio de Janeiro, Brazil; Seremban, Malaysia; Jakarta, Indonesia; Shenzhen, China; Melbourne, Brisbane and Perth, Australia. Visit www.kingsdown.com