Dormeo N.A. ® Brings Its New Octaspring Office Chair At Las Vegas Market

Furniture World News Desk on 7/29/2015

Bedding solutions innovator, Dormeo N.A®, said it is entering the office products category with the official debut of the Octaspring office chair made with the company’s patented Octaspring Technology. The launch is a result of Dormeo’s first licensing agreement with True Innovations Inc., a division of Li & Fung Products.

Office chairs are a burgeoning business within the office products space, and the Octaspring office chair is believed to solve two of the most common issues in executive seating –support and cooling. The honeycombed Octaspring Technology will be incorporated into the seat cushions, enabling airflow and providing exceptional support.

“We have always focused on sleep products that deliver unique support and comfort and we feel there is an opportunity to grow outside that market,” said Dormeo N.A. CEO Jon Stowe. “Alongside our licensee partners, True Innovations and Li & Fung, we feel we can deliver a unique support and comfort solution to the Home and Office Seating industry with our new Octaspring office chair. They share our passion for quality and service, so this collaboration should be beneficial to both organizations.”

“Being the global market leader in the design and the manufacturing of high quality home, office and entertainment seating is our mission. Our goal is to provide value, style, and innovation throughout our Seating Product Line that improves the way people live and work,” said Executive Vice President of Li & Fung Products, Dan Tacheny. “We had the opportunity to experience Dormeo’s Octaspring Technology and we feel it is one of the most innovative comfort support systems available in the industry. To that point, it seemed only natural to use the technology in Home and Office Seating.”

Founded in 1906, Li & Fung Products specializes in responsibly managing supply chains of high-volume goods, providing one stop-shop solutions and the world’s largest consumer product sourcing and distribution platforms.

About Dormeo: For more than 10 years, Dormeo has been a leading mattress brand in Europe and Asia. Making its North American debut in 2012, the company introduced its patented Octaspring in the U.S. Market. A breakthrough in mattress technology, the Octaspring's individual memory foam springs work together to form the core of the revolutionary Octaspring mattress. With its U.S. showroom and distribution center in Plano, TX, Dormeo is part of Studio Moderna Group, a leading European multi-channel direct marketing company. The company will be supporting its retail partners in the U.S. through a multi-million dollar advertising program in 2014. Dormeo is making a strong commitment to consumer advertising to drive traffic to its dealers.