Customatic Adjustable Bedz Collaborates With Fitness & Health Giant Icon

Furniture World News Desk on 7/29/2015

Customatic Adjustable Bedz, a retail “solutions” provider dedicated to the advancement of custom sleep products, reported that it has partnered with leading health & fitness giant, ICON Health & Fitness Corp., to develop sleep products featuring iFit technology. iFit products, a widely known phenomenon in the health and fitness craze, have gained popularity throughout the nation with innovative ways to track daily progress in sleep, food intake, and exercise. Customatic announced it will introduce the first mattress pad, mattress, and adjustable bed base designed to complement and interface with the iFit system at the upcoming Summer Las Vegas Market, Aug. 2nd-6th.

Each product in the iFit line-up incorporates sensors that continually scan the body during sleep to provide valuable information on heart rate, body motion, REM sleep cycles, length of sleep, and body temperature. This data is monitored and stored in the iFit system app and used to help discover new ways to improve sleep performance.

“With a technology platform as spectacular as iFit, it’s hard not be excited. iFit contributes to our constant growth in the category, advancement in the category and allows us to target new consumers,” said Customatic Adjustable Bedz Partner Phil Sherman. “Today, being fit is everything. Some go to the gym, some diet, and now many log daily intakes and activities to keep track of their progress. These new iFit products provide a new twist by analyzing – or sensing – how one sleeps then adjusts accordingly to allow the body to improve the quality of sleep and even the ability to perform every day routines.”

The first of the iFit sleep products is a fitted mattress pad that features premium fabric designed to keep the body cool during sleep and provides surface protection from liquid, dust mites and bed bugs.

The unique iFit mattress design was inspired by concepts used in ICON’s current exercise equipment. A comfort and support layer called “BodyShape” acts as a balanced support system that relieves body pressure similar to those found in high performance running shoes and cushioned treadmill tracks.
  
A new Customatic adjustable power base completes the iFit sleep product introduction and features specially designed technology that allows the user the ability to customize their sleep position and allows the iFit system to monitor the effects the adjustments have on their sleep quality. The base features a contemporary aesthetic filled with the latest features all controlled by the iFit system.

“By working with fitness industry leader ICON to engineer iFit sleep products, we are developing a niche sleep category that focuses on obtaining a healthy lifestyle that benefits the entire body, from aches and pains to valued rest and fitness,” said Customatic Adjustable Bedz Partner Phil McCarty. “This new evolution with iFit provides better sleep, better health, and a better lifestyle while stressing the importance of sleep in daily health, fitness, productivity and enjoyment of life.”

To see iFit and the complete Customatic Adjustable Bedz line up, visit space C-1428 at the upcoming Las Vegas Market.

Customatic Adjustable Bedz is a pioneer of the sleep products industry and is best known for its expertise and cutting-edge innovations in adjustable bed bases. Founded in 2010 by industry veterans Phil McCarty and Phil Sherman, today the company distributes products internationally through strong partnerships with top-name mattress manufacturers, leading distributors and major specialty sleep retailers. Customatic Adjustable Bedz is headquartered in Natick, MA, and operates in 344,000-square foot manufacturing facilities in Taiwan. For more information, visit http://customaticbedz.com.