Customatic Adjustable Bedz Introduces Upgraded Control System

Furniture World News Desk on 5/16/2015

Customatic Adjustable Bedz, a retail “solutions” provider dedicated to the advancement of custom sleep products, has introduced a new control power system to all its adjustable power base offerings. In addition to providing easier access to the base’s controls, the new design incorporates a highly visual automatic demo-mode function that acts as a “silent-sales person” by automatically running through each model’s key features.

The redesigned, two-part control system features a portal board that is mounted to the underside of the base that creates a central location for all electrical plugs. It also is a power supply junction box that allows easy access to the emergency battery back-up compartment, the wireless remote programming button, and new demo-mode preset key.

“We know that when adjustable bases and properly displayed and featured on the showroom floor, attachment rates skyrocket to in some cases more than 30-percent. These new features will bring a dynamic to retailer floors that we believe is a game changer for our industry. Seeing is believing as the demo-mode speaks for itself while highlighting the base in a prominent position on the showroom floor,” said Customatic Adjustable Bedz Partner Phil Sherman. “An interactive display will attract customers and give sales associates easy entry to discuss the lifestyle & sleep benefits of an adjustable base."

“Practical improvements are a constant focus in Customatic’s pursuit to advance the category. By introducing the new control system, we are proving why we are regarded as an industry leader in adjustable base,” said Customatic Adjustable Bedz Partner Phil McCarty. “This new design also is part of our EnergyStar rated product line-up which reinforces the company’s commitment to the environment, as well as product innovation.”

“Improving attachment rate with mattress sales has been a constant priority for our retail partners. Seeing is believing as the demo-mode speaks for itself while highlighting the base in a prominent position on the showroom floor,” said Customatic Adjustable Bedz Partner Phil Sherman. “An interactive display will attract customers and give sales associates easy entry to discuss the lifestyle & sleep benefits of an adjustable base."

Customatic Adjustable Bedz is a pioneer of the sleep products industry and is best known for its expertise and cutting-edge innovations in adjustable bed bases. Founded in 2010 by industry veterans Phil McCarty and Phil Sherman, today the company distributes products internationally through strong partnerships with top-name mattress manufacturers, leading distributors and major specialty sleep retailers. Customatic Adjustable Bedz is headquartered in Natick, MA, and operates in 344,000-square foot manufacturing facilities in Taiwan. For more information, visit http://customaticbedz.com.