The sheer size of the baby boomer population and the fact that they are the fastest growing age bracket demographically means they are a buying force that retailers should reckon with.
Because there is such an opportunity within this population, furniture
retailers should specifically target this market in some way. The most successful businesses identify a niche, their target market and the products that will specifically appeal to their target market.
So, let's say that you have an idea that baby boomers and their aging parents might want fashionable chairs with greater seat heights, lift chairs, lift beds or other assitive devices that are more fashionable than ones that can be found elsewhere?
How do you test this hypothesis? Step one is to figure the need is identify people in your trading area, and especially exiting customers that fall within this demographic, what home furnishing needs they might have. If you get enough similar answers, you have identified a category that needs to be marketed specifically to this demographic.
Figuring out the niche and the target market is the hard part, once you figure that out, all you have to do is ask your clientele what it is they need and want.
Aging Gracefully Home Furnishing Ideas are brought to you by Mega Motion (www.MegaPowerLift.com), Power Recline with Lift Chairs, to meet the health needs of America’s aging Baby Boomers. For a free report “The Biggest Untapped Furniture Market Most Retailers Do Not Sell … And the Number One Drop Dead Simple Strategy to Cash In On It” please email firstname.lastname@example.org.
Furniture World Magazine-Business solutions for furniture retailers