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Bruce Frenzel Is The New Vice President, Merchandising And Strategic Accounts - Broyhill

Furniture Industry News Update - Furniture World Magazine

Bruce Frenzel

Furniture Brands International announced that Bruce Frenzel has been appointed to the newly created position of Vice President, Merchandising and Strategic Accounts for Broyhill Furniture.

Frenzel will lead Broyhill’s case goods product development and merchandising team. As well, Frenzel will head up the sales team focused on Broyhill’s key strategic retail partners. Frenzel reports to Mark Stephens, President of Broyhill Furniture. “Adding an industry professional, like Bruce Frenzel, to Broyhill is strengthening our entire team,” said Mark Stephens, “We look forward to leveraging his sales leadership and product expertise in case goods.”

Frenzel most recently served as Vice President, Sales and Marketing for Thornwood Furniture, a case goods manufacturer. Prior to that, he was Vice President of Sales and Marketing for Huntington Furniture. “After many years in this business, I’m excited to be able to contribute to the growth of such an iconic brand,” said Frenzel.

About Furniture Brands: Furniture Brands International, Inc. (NYSE: FBN) is a world leader in designing, manufacturing, sourcing and retailing home furnishings. Furniture Brands markets products through a wide range of channels, including company owned Thomasville retail stores and through interior designers, multi-line/independent retailers and mass merchant stores. Furniture Brands serves its customers through some of the best known and most respected brands in the furniture industry, including Broyhill, Lane, Thomasville, Drexel Heritage, Henredon, Pearson, Hickory Chair, Lane Venture, and Maitland-Smith. To learn more about the company, visit www.furniturebrands.com

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