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Banner Furniture Brief #10: Ideas For Using Pinterest

Furniture Industry News Update - Furniture World Magazine

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Facebook and Twitter may be the best-known platforms, but the social media landscape includes many other sites as well. One of these is Pinterest, a virtual bulletin board that allows users to “pin” visual images from around the Web, categorize them according to various themes and link back to the sites where they’re hosted. Other users can repin these images to their own bulletin boards.

A great deal of the content on Pinterest is photos from retail sites – products that people like and might want to consider purchasing. Interestingly, Pinterest’s user base seems to be dominated by young women – a good furniture-buying demographic.

Pinterest was designed with individual users in mind, but many brands are using it successfully as well. For brands, Pinterest recommends pinning images from multiple sources (not just your own website), repinning from within the site to build a network of followers, and creating several boards that cover a variety of topics (so, for example, a furniture store could have separate boards featuring ideas for kitchens, living rooms, children’s rooms, and so on).

At the beginning of February, according to comScore data, Pinterest hit 11.7 million unique monthly U.S. visitors, topping the 10 million mark faster than any other stand-alone site in history. Keep an eye on this one.

Shirley Griffiths, vice president of sales, is one of Banner Marketing’s longest tenured employees with 12 years of experience with company. Griffith oversees Banner Marketing’s sales, creative and operations departments. She can be reached at shirleyg@bannerretail.com or 800-843-9271.

Banner Marketing helps businesses grow through integrated marketing: a combination of digital and traditional marketing strategies that reach a company’s key consumers and inspire them to buy. In business since 1983 and based in Spokane, Wash., Banner develops creative content to support its clients’ brands (from traditional circulars to cutting-edge websites), keeps that content up-to-date, tracks program results, and provides reporting to refine and adjust strategies for even greater success.

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