R&A Marketing Celebrates 30 Years

Furniture World News Desk on 12/20/2014

R&A Marketing reported that 2014 marked is 30th anniversary . The Columbus, Ohio-based company says it has been a dynamic advertising partner to independent furniture retailers, focusing  on what they call “Complete Marketing Solutions,” which combine the multitude of tools available today to help deliver both top-line and bottom-line results. 

R&A Hosts Marketing Round Table 2014

On December 8th and 9th over 20 retailers representing over 40 store fronts attended a networking and educational event called the R&A Round Table. Kyle Doran, President of R&A, had this to say about the networking event: “The Round Table was designed to help furniture retailers and current R&A Marketing clients understand and embrace the new trends, challenges, and important issues that the home furnishings industry faces as it continues to evolve”.

The Round Table started off by looking at strategy shifts made necessary by Social Media – creating interest, harvesting intent, and nurturing leads into customers. YELP was also discussed (as well as multiple other review sites), in particular how to prevent it from making your business take a big GULP on its reputation. R&A also showed their clients that Store Tech is cheaper than they think, and it makes Ms. Jones’ life easier when she buys from them.

The Round Table concluded with a dynamic collaboration session of four different round tables focusing on four unique topics. Each round table was tasked to share their best practices and contribute ideas that could benefit other attendees in the following areas: Staffing & Recruitment, Promotional Offers/Tactics, Specialty Competition, and Websites.

R&A Introduces The R&A Club

R&A has introduced the R&A Club. Once a client joins R&A Marketing, they are officially welcomed as a member. Other milestones that can be reached within the club are the one-year club, five-year club, ten-year club, and the R&A Hall Of Fame. 

During the Round Table, R&A celebrated their club members while inducting three new members to the R&A Hall Of Fame. One of the newest members of the R&A Hall Of Fame is Star Furniture. Star Furniture has been a client or R&A since 1989. 

R&A Opens Satellite Location In Charlotte, NC

R&A Marketing also announced the opening of a satellite location in Charlotte, NC. The opening of this location will give R&A the ability to provide an enhanced customer service experience to clients based on the east coast. “With Charlotte being a main hub for travel all across the country (especially on the east coast), it only made sense to have an R&A presence there” said Kevin Doran, CEO of R&A.


About R&A Marketing: R&A Marketing is a full service-advertising agency focused on helping the independent furniture retailer. Since 1984 we have been helping independent furniture and mattress retailers across the country grow their business through comprehensive marketing plans tailored to meet their specific needs to give their company an opportunity to sell more.