E.S. Kluft & Co. Receives U.S. Trademark On Distinctive Plaid Mattress Border Design
Furniture Industry News Update -
Furniture World Magazine
The unique plaid design is used on the side border of select Kluft mattresses and mattress foundations.
E. S. Kluft & Co. reported that it has received a registered trademark from the United States Patent and Trademark Office for its unique plaid design used on the side border of select mattresses and mattress foundations. The elegant, cotton plaid upholstery-grade fabric has received much attention since being featured in the border design of Kluft’s Madeline Collection.
“This trademark border style is just one more way we’re separating ourselves from the competition. Use of rare and beautiful designer fabrics is almost unheard of in the bedding industry,” said President and CEO Earl Kluft. “We chose to import this particular fabric from Portugal because it was so unique and beautiful. We want our bedding to both feel luxurious and look stunning. Material of this quality is typically only used on upholstered sofas and fine draperies, proving once again that our bedding goes above and beyond industry standards.”
Incorporating the plaid fabric’s soft hues, in either blue or beige, into the border design of The Madeline Collection demands the kind of attention to detail and workmanship that only Kluft can provide. The 54-inch upholstery looms are narrower than standard 90-inch jacquard weaving, so the fabric cannot be woven on any current mattress ticking looms and then must be hand cut, specially quilted, and sewn.
“This exceptional fabric makes our mattresses stand out from others on the market, and is instantly drawing the attention of customers in showrooms,” said Kluft.
The Madeline Collection is available to consumers in two different constructions. One option features the unparalleled quality of hand-stitched side panels, roll edging and inner tufting. Other qualities of the line include 40 pounds of cotton layering, a European top and bottom, and eight-way hand-tied box spring construction. Also available is Kluft’s patented outer tufted open chamber design, which features mattress cores made with individually wrapped coils and a heavy duty foam encasement to provide proper alignment and minimize motion transfer.
About E.S. Kluft & Co.: In 2004, third-generation mattress maker Earl Kluft founded E. S. Kluft & Co. and created the next hallmark of luxury bedding. Kluft’s Aireloom® designs offer artisanal quality and legacy features such as hand-tied coils and hand side-stitching. Kluft lines feature the most advanced materials, patented designs, and technologies available in the world, including the highest quality Belgian damask fabrics and jersey knits, English nested coils, New Zealand Joma wool, natural Talalay latex, airegelle™, bio-based foams, and natural and eco-friendly fibers. Kluft / Aireloom is available in more than 350 select U.S. retailers and internationally. To learn more, visit www.kluftmattress.com and www.aireloom.com.
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