Tobi Fairley and CR Laine Enter Into ‘Creative Collaboration’

Furniture World News Desk on 10/15/2014

Fashion-forward upholstery company CR Laine  and designer/consultant Tobi Fairley reported that they will work together to create product and showroom designs that will change the way licensing is done in furnishings.

The collaboration will include an upholstery collection – Tobi Fairley for CR Laine – that will debut in April 2015; Tobi Fairley’s interior design work in the CR Laine showroom, particularly in the new bistro area to debut at the October 2015 High Point Market; CR Laine’s products as signature offerings in Tobi Fairley’s Inbox Interiors; Tobi Fairley & Associates consulting with CR Laine on marketing and PR initiatives; and more.

“We are regularly approached with licensing proposals," says Warren Frye, president of CR Laine. "But Tobi Fairley and her team came to us with a very different collaborative idea; one that goes beyond product design to provide additional value to CR Laine retail and design partners. We have similar brand values, but we each bring different strengths to the table. We are looking forward to a long and successful collaboration with Tobi and her company.”

“This is such a different type of a partnership, which is exactly how I like to operate,” says Tobi Fairley. “We love CR Laine’s team, its unbelievable products, and its business philosophy – which aligns so well with our company. While we are similar, we have very different strengths that will complement each other and will allow us to offer cutting-edge and forward-thinking products, designs, and ideas. Like my brand philosophy says, this is a creative approach to the world of business. So look out world!”

CR Laine will celebrate the new collaboration with Tobi Fairley during the upcoming High Point Market with a social event on Sunday, Oct. 19, at 4pm in its newly expanded showroom located on the second floor of 310 North Hamilton. The event will take place in the new CR Laine bistro, designed by Tobi Fairley, featuring striking black walls and fabulous CR Laine upholstery.

About Tobi Fairley & Associates:  Tobi Fairley has redesigned her life and her brand, launching Tobi Fairley & Associates as a full-service consulting and design company. In addition to Tobi’s award-winning interior design, the company provides custom-tailored education, enlightened mentoring, and common-sense tools to help companies and design firms improve their business. Tobi’s vision for her brand is to empower others to cultivate their strengths and create inspired solutions for business, design, and life. Her unique combination of degrees in interior design and accounting, and an MBA from the prestigious Sam M. Walton College of Business, gives her a competitive advantage in the design industry, and offers a creative approach to the world of business. 

About CR Laine:  CR Laine is known for style, comfort, and color, with fashion-forward and top-quality upholstered furniture. For 55 years, skillful artisans have handcrafted each piece of our furniture in Hickory, N.C. And while we utilize new processes and equipment, we’ve held true to our time-tested premium construction features. From hand-applied nailheads, to luxurious fabrics, to eight-way hand-tied springs, our commitment to quality is evident in every step of the process. www.CRLaine.com