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I Saloni 2012 Reports 3.5% Traffic Increase

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COSMIT reported that the 51st edition of the Saloni played host this year to 2,700 Italian and foreign exhibitors at the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, the SaloneSatellite, the biennial EuroCucina, (International Kitchen Furniture Exhibition), and the International Bathroom Exhibition.

In figures: 331,649 total visitors. Of this total were 292,370 industry professionals, a 3.5% increase from 2011, while 188,579 were foreign, making up 64.5% of the total (+5.9%), and 103,791 were domestic. 6,484 members of the press attended the 2012 Saloni, 5,725 of them international.

"These are exceptional results, especially given the prevailing bleak economic climate in the run-up to the Saloni," said Cosmit's President, Carlo Guglielmi. "However, our minds have been put at rest not just by the figures, but particularly by the level of exhibitor satisfaction with the very real business opportunities present at the Saloni. The whole thing has been a tremendous success, and not just in quantitative terms. The events in the city promoting the culture of living also had a large part to play. Yet again, the Saloni has proved itself not just as a business occasion but as a vehicle for culture, which is at the very heart of our city-wide events."

"Design Dance," a show illustrating the story of man through design, was sold out every evening at the Teatro dell'Arte in the Triennale di Milano, while the "skybook" installation at the Biblioteca Pinacoteca Accademia Ambrosiana also proved incredibly popular. Both events have incited significant interest from foreign cultural professionals, while the public also responded enthusiastically to the "AUTO-MOBILI: MonteNapoleone Design Experience by Citroen," set against the backdrop of Milan's most exclusive shopping district.

The entrepreneurial flair at the Saloni was much praised by visiting dignitaries, whose presence was a testament to the show's importance for the Italian economy. This year's launch included the President of the Lombard Region, Roberto Formigoni, and the Mayor of Milan, Giuliano Pisapia. During the following days, the Saloni was also visited by political leader Angelino Alfano (PDL) along with several other party members. Other leading public figures included the Vice President of the Italian Chamber of Deputies, Maurizio Lupi, Confidustria President-elect Giorgio Squinzi, the Minister of the Interior, Anna Maria Cancellieri, the Minister for Economic Development, Corrado Passera and the Italian Prime Minister, Mario Monti. The latter underscored the fundamental and symbolic role of the Saloni as a focal point for businesses that make up 3% of the Italian manufacturing industry and as a crucial driver of Italian economic growth.

FederlegnoArredo's President, Roberto Snaidero, had this to say: "We are delighted with all that has been achieved. The results and the awareness that the Saloni generate just go to show how firmly it has been established as a prime component in relaunching the Italian economy. We cannot lose sight, however, of the fact that businesses are going through an extremely tough time, some of them forced to close down or make staff cuts. We must stress our solidarity with the families of all those employed in all of our companies, and be conscious of the fact that businesses and employees are all joining to overcome this financial crisis.

Roberto Snaidero went on to say that "the sector has again brought up the difficulties caused by the hike in VAT to 23% to the necessary institutions, and called for incentives for young people and for VAT on furnishing to be fixed at 4% for first-time buyers. We have also demanded that the directive on payments to be unfrozen. The Federation has every intention of continuing to do its utmost to ensure that the trade fair continues to grow and to maintain its matchless quality from one edition to the next."

About COSMIT: Known to all as COSMIT, the Comitato Organizzatore del Salone delMobile Italiano was founded in 1961 and is the official organizer of the Salone Internazionale del Mobile in Milan, Italy. The world-renowned annual furniture fair now attracts more than 300,000 visitors from over 160 countries, and was initially launched by a coalition of furniture manufacturers who were part of the trade association FederlegnoArredo. Their goal was to promote Italian furniture exports but over the years the I Saloni (as the trade shows are collectively referred to) has grown to become an annual global design destination. COSMIT's President since 2008 is Carlo Guglielmi, who oversees a team based in their headquarters in Milan alongside the offices of FederlegnoArredo, Fondazione COSMIT, and Fondazione COSMIT Eventi. In addition to the main annual International Furniture Fair, the I Saloni includes the biennial Euroluce, SaloneUfficio/ International Biennial Workplace Exhibition, EuroCucina/International Kitchen Furniture Exhibition and the International Bathroom Exhibition as well as the annual International Furnishing Accessories Exhibition and the SaloneSatellite, which features the work of designers under 35. For more information visit www.cosmit.it

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