Surya Kicks Off Breast Cancer Awareness Month with “Think Pink” Promotion

Furniture World News Desk on 9/24/2014

Products included in Surya’s Think Pink promotion in support of Breast Cancer Awareness Month


For the second year, Surya has partnered with the National Breast Cancer Foundation (NBCF) to help increase awareness of breast cancer and the need for early detection and treatment.

From now through the end of October, as part of its Think Pink campaign, the rug and home accessories brand will donate 10 percent of proceeds from the sale of 60 pink products to NBCF in support of the foundation’s educational campaigns, research initiatives and national mammography program.

According to NBCF, it is estimated that one in eight women will be diagnosed with breast cancer in their lifetime. However, when breast cancer is detected early (at the localized stage), the five-year survival rate is 98 percent.

“Even one death from breast cancer is one too many,” said Satya Tiwari, president, Surya. “NBCF continues to be a great champion for women in the fight against breast cancer and we are pleased to partner with the organization in its ongoing mission to provide crucial education and support services to women throughout the world.”

Surya has a strong history of contributing to the social and economic welfare of the communities it serves. In addition to donations to NBCF, the company has committed more than $1 million to Akshaya Patra, East Meets West and Project Mala to provide children in rural India with quality education, nutritious meals and regular access to healthcare. Surya also sponsors the Veteran Pain Program, an initiative that provides medical grants to U.S. military veterans to help them resolve chronic pain.

To view Surya products eligible for the Think Pink promotion, visit www.surya.com/think-pink.

About Surya: Surya is the premier one-stop source for coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern and texture to offer more than 30,000 fashion-forward products, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding. The brand also provides innovative display, merchandising and training solutions to support retailers in successfully promoting and selling home accessories. Surya currently exhibits in Atlanta, Dallas, Chicago, High Point, Las Vegas, New Delhi, New York and Toronto. To learn more, visit www.surya.com.

About the National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. A recipient of Charity Navigator’s highest 4-star rating for ten years, NBCF provides women Help for Today…Hope for Tomorrow® through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, visit www.nbcf.org.