Serta Partners with Fisher House Foundation to Bring Comfort to Military Families

Furniture World News Desk on 9/16/2014

Serta announced that it is launching a new corporate social responsibility program, "Serta Comforts Our Heroes." This program will expand on Serta's brand promise of delivering comfort by bringing comfort to our troops and their families through a partnership with Fisher House Foundation.

Since 1990, Fisher House Foundation has provided more than 5,200,000 days of lodging to 200,000 families that have loved ones receiving treatments at military and veteran's hospitals. Serta's new program will aim to bring comfort to the growing number of occupants staying at Fisher House locations all over the U.S.

"Serta knows that the families of our military and veterans spend many restless nights thinking of what they can do to comfort their loved ones," said Andrew Gross, senior vice president of marketing for Serta. "Serta will redefine what it means to comfort our troops and their families through our new cause program--Serta Comforts Our Heroes. Through this partnership, Serta will bring much needed items to the individual Fisher House locations, benefitting the families that stay there. We are also asking consumers to support the Fisher House Foundation through a Twitter campaign that gives back."

As part of the Serta Comforts Our Heroes program, Serta hopes to learn about what comforts people the most with a national sweepstakes that will benefit Fisher House. From favorite blankets, to pets, to comfort foods, Serta is encouraging consumers to share via Twitter what brings them the most comfort in life by utilizing the hashtag #SertaComforts. For every qualifying photo received between September 15, 2014 and Veteran's Day 2014, Serta will donate one night's sleep (valued at $10) to Fisher House Foundation, up to 2,500 nights paid for by Serta. During the sweepstakes, Serta will select one participant each week to receive a set of new and improved iComfort® Scrunch Pillows®, filled with the same Cool Action™ Dual Effects® gel memory foam featured in Serta's new iComfort mattresses and valued at $79 each. To qualify, participants should also use #sweeps in their entry to disclose involvement.

"Families staying at Fisher Houses are able to focus on what's important – the healing process of their loved one," said David Coker, Fisher House Foundation president. "We appreciate Serta's thoughtful campaign to further bring military families comfort and care during a stressful time in their life."

Serta Comfort Tour: Serta will also survey Fisher House managers to learn what is needed most at Fisher House locations as well as what families miss most from home. After gathering this information from each Fisher House Manager, Serta will work to bring these items to Fisher Houses and the families through the Serta Comfort Tour.

For more information about the Serta Comforts program and the #SertaComforts sweepstakes, visit https://www.serta.com/blog/2014/09/15/serta-comforts-our-heroes/ and http://www.serta.com/about/serta-comforts-our-heroes

About Serta: Serta and its licensees together are the #1 mattress manufacturers in the United States. Serta's product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta's brands also include the iSeries® Hybrid Sleep System and the exclusive Trump Home® and Bellagio at Home® mattress collections.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in more than 150 other countries. With its worldwide network, Serta is able to respond quickly to customers' needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.serta.com.

About Fisher House: Fisher House Foundation is best known for a network of comfort homes where military and veterans' families can stay at no cost while a loved one is receiving treatment. These homes are located at major military and VA medical centers nationwide, and in Europe, close to the medical center or hospital it serves. Fisher Houses have up to 21 suites, with private bedrooms and baths. Families share a common kitchen, laundry facilities, a warm dining room and an inviting living room. Fisher House Foundation ensures that there is never a lodging fee. Since inception, the program has saved military and veterans' families an estimated $235 million in out of pocket costs for lodging and transportation.

Fisher House Foundation also operates the Hero Miles Program, using donated frequent flyer miles to bring family members to the bedside of injured service members as well as the Hotels for Heroes program using donated hotel points to allow family members to stay at hotels near medical centers without charge. The Foundation also manages a grant program that supports other military charities and scholarship funds for military children, spouses and children of fallen and disabled veterans. www.fisherhouse.org