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Shifman Unveils Social Media Contest And Comparative Durability Test Results At High Point Market

Furniture Industry News Update - Furniture World Magazine
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Shifman Facebook page

Shifman, a leading manufacturer of luxury two-sided, handcrafted mattresses, announced its social media marketing plans and comparative durability test results.

To celebrate its leap into social media, Shifman plans to launch a consumer-oriented, easy-to-enter contest utilizing its facebook account. The contest will require participants to like Shifman on Facebook and submit a unique photo of themselves or their families in their favorite place to sleep. The participants will then share the photo with their friends to gather likes. Those who produce the most likes will be entered to win an iPad 3. Final judging will be done by Shifman’s craftspeople who will pick the winner from the ten photos with the most likes.

“With our newly expanded online presence, Shifman hopes to reach out to more consumers by encouraging participants to spread the word about Shifman to their Facebook friends” says Bill Hammer, president of Shifman Mattress Company. “We think photos are a creative way for people to express themselves.”

In addition to the company’s Facebook contest launch, Shifman has also released the results of a comparative durability test. A nationally accredited independent testing lab found that a Shifman handmade mattress did not lose firmness over a simulated ten year period.

According to Shifman CEO, Mike Hammer: “When put through a Hexagonal Roller Test of 100,000 cycles, a Shifman mattress saw no loss of firmness while other leading mattress brands lost 8% to 29% firmness over the same period. What’s even more notable is that after only one year of simulated use, the same brands saw a firmness loss of 9% to 24%. I believe a Shifman will maintain its comfort life longer than any other mattress in the industry.”

So what’s next for Shifman Mattress Company? “Utilizing several media platforms including the web, radio and newspapers, we plan on aggressively sharing the Shifman story with as many people as possible” says Bill Hammer. “I’m so proud of the strong partnerships we have created with our fine furniture dealers, who are able to offer a product that’s not only beautiful and comfortable on the first day of purchase, but will satisfy their customers for years to come.”

About Shifman Mattresses: Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship by which the company was founded on 119 years ago. A family-owned company, Shifman operates under the management of the Hammer family. In 2008, Shifman increased its facility by 40 percent. Today, the company operates out of an 84,000 square foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction. For more information, visit www.shifmanmattresses.com or www.facebook.com/shifmanmattresses.

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