Baartmans, Berge & Rodriguez Expand Marketing Roles At Dormeo

Furniture World News Desk on 8/19/2014

    

Jason Berge, Karen Baartmans, Olivia Rodriguez (l-r)


Bedding innovator Dormeo N.A® reported that it has increased responsibilities for three seasoned marketing directors. Karen Baartmans is director of retail marketing, Jason Berge is director of direct response and advertising, and Olivia Rodriguez is director of digital marketing. Dany Sfeir, who joined Dormeo a little over a year ago, has left the company.

Baartmans has more than 15 years experience as a senior executive in advertising and retail marketing. Before joining Dormeo in 2013, she held several director level positions with Mosaic Sales Solutions, a North American retail field marketing company, and prior to that position, was an account executive at Bozell Kamstra Advertising.

Berge is a direct marketing veteran with nearly 20 years experience in database marketing, media plan development and integrated marketing strategy. Before joining Dormeo in 2013, he was media director of the BAF brand Delta T and prior to that post, was director of media for Tempur-Pedic.

Rodriguez has more than 10 years experience developing social and digital media strategy and leading successful implementation teams for clients across a broad spectrum of industries. She also joined Dormeo in 2013. During her career she has been regularly recognized as one of the Top 70 social media and SEO experts to follow on Twitter.

“Over the past year, Karen, Jason and Olivia have distinguished themselves as exceptional marketers who have propelled our brand to new heights. We are pleased to recognize their achievements and increase their responsibilities as we grow our business to the next level,” said Dormeo N.A. CEO Jon Stowe.

“I want to thank Dany for his many contributions to our business in his short time with us. He elevated our presence, especially at the Las Vegas markets, built a phenomenal team and a great direct response platform. However, as our retail business has grown and our corporate priorities changed, we became much more focused on traditional marketing,” added Stowe.

About Dormeo: For more than 10 years, Dormeo has been a leading mattress brand in Europe and Asia. Making its North American debut in 2012, the company introduced its patented Octaspring in the U.S. Market. A breakthrough in mattress technology, the Octaspring's individual memory foam springs work together to form the core of the revolutionary Octaspring mattress. With its U.S. showroom and distribution center in Plano, TX, Dormeo is part of Studio Moderna Group, a leading European multi-channel direct marketing company. The company will be supporting its retail partners in the U.S. through a multi-million dollar advertising program in 2014. Dormeo is making a strong commitment to consumer advertising to drive traffic to its dealers.