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HGTV HOME™ Furniture Collection Announces Sweepstakes Winners

Furniture Industry News Update - Furniture World Magazine
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Article Summary: 68 HGTV HOME Furniture Collection locations participated in the promotion which kicked off April 21st.


HGTV HOME reported that an outpouring of enthusiasm for HGTV HOME Furniture Collection’s latest retail-focused promotion, The HGTV HOME Furniture Collection Room Crashers Sweepstakes, drove consumers to furniture stores across the US and Canada to enter for an opportunity to win a room makeover including furniture and design consultation services from HGTV host, Todd Davis. Six other lucky entrants would win a roomful of furniture from the HGTV HOME Furniture Collection. The six-week sweepstakes closed June 1st.

Dee Gatte, whose local HGTV HOME Furniture retailer is Fitzgerald Home Furnishings (formerly Routzahn’s Way Furniture) in Frederick, MD, was randomly selected as the Grand Prize winner. The design staff from the store will work with Gatte to select $5,000 worth of HGTV HOME Furniture Collection pieces to makeover one room in her home. Gatte also receives a personalized design consultation at Fitzgerald Home Furnishings with Room Crashers host, Todd Davis, next month. “This is extra exciting for me because I’ve never won anything, so big ‘woohoo’,” cheered Gatte when she learned the good news.

“We are proud to carry the HGTV HOME line of furniture in our store and are thrilled that the Room Crashers grand prize winner is one of our own local Frederick customers,” said John Fitzgerald, president of Fitzgerald Home Furnishings.

Six other winners were drawn, each receiving $5,000 worth of HGTV HOME Furniture Collection pieces from their local HGTV HOME Furniture retailer. Those winners, and the stores in which they registered for the sweepstakes, are:
  • Pam Lovera, Art Van Furniture, Novi, MI
  • Anne Carrelli, Jordan’s Furniture, Victoria, BC
  • Leslie Mueller, Stacy Furniture & Design, Grapevine, TX
  • Elmina Taylor, Baer’s Furniture, Sarasota, FL
  • Aaron Kiessling, Furniture Fair, Loveland, OH
  • Sue Current, American Home, Albuquerque, NM
68 HGTV HOME Furniture Collection locations participated in the promotion which kicked off April 21st. HGTV HOME Furniture Collection employed direct-to-consumer eblasts, supported retailers’ TV, print and digital ads, created special in-store graphics and pushed content through a host of social media channels to engage consumers to visit their area retail showrooms at which they could register to win.

Renee Loper, HGTV HOME Furniture’s vice president of marketing, said, “The purpose of the promotion was to continue building our brand equity with consumers by providing a fun, engaging HGTV-style ‘moment’ between our consumers and retailers.”

The Room Crashers Sweepstakes is just one of the many promotional opportunities HGTV HOME Furniture Collection provides its retailers and consumers. Leveraging one of the most powerful brand names in the consumer lifestyle arena, HGTV HOME Furniture’s marketing schedule includes annual participation in the HGTV Smart Home; in-store events, contests and sweepstakes tied to well known HGTV shows and hosts; national and local advertising; social media support; consumer newsletters; and more.

About HGTV: America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).

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