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MicroD launches iPreVue App: an iPad Application at High Point Market

Furniture Industry News Update - Furniture World Magazine

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MicroD Inc.reported that it will introduce a powerful iPad-based mobile application at the upcoming High Point Market for home furnishings. This application, branded as iPreVue App, is initially designed for the manufacturers' sales representatives, providing them with a multitude of time-saving and revenue-generating tools to present and create product line-ups; to browse, configure and visualize products; and to place orders.

iPreVue App offers features for both case goods and upholstery manufacturers to represent their product catalogs on any version of Apple's iPad. The high-resolution images and merchandising features in this application utilize MicroD's exclusive fabric- and finish-draping as well as visualization capabilities consistent with the product displays found on world-class websites that use MicroD's ePreVue and ePiphany platforms. iPreVue App is the only industry iPad application that supports both case goods and upholstery catalogs with dynamic fabric and finish visualization, providing ordering capabilities for both standard as well as highly-configurable custom products.
"Consistent with MicroD's mission for providing leading-edge technology solutions for the home furnishings industry, we believe the iPreVue App brings substantial benefits in terms of time savings and ease of product line ups, product visualization and order placement—especially since many of the leading manufacturers' representatives are now equipped with mobile devices like iPhones, iPads or other tablet devices," said Manoj Nigam, President and CEO of MicroD Inc. "This unique and robust application is a further example of MicroD's commitment to the industry in continuing to develop and introduce comprehensive solutions as a technology partner for the furniture industry's leading manufacturers and retailers."

Among its many features, iPreVue App will allow sales representatives to select manufacturer-authorized retailers, browse and visualize items, add items to purchase orders for those retailers, review order histories, add notes, and bookmark items for later review. Additionally they will be able quickly to email tear sheets and product information pages, conform to manufacturer rules for merchandising and order minimums, add new customer information, and manage current customer information: all while seamlessly integrating with the manufacturer's ERP or management information system.

Because iPreVue App is a native iPad application, sales representatives are able to use the application with or without an Internet connection. Once the user has an Internet connection, the stored order information and notes can be transmitted to the manufacturer and emailed to the retailer.

After iPreVue App's initial introduction at the High Point Market, MicroD expects to have a full production version of iPreVue App operating in many of the manufacturer showrooms at this summer's home furnishings' Las Vegas Market. Additionally, MicroD's longer range plans are to offer iPreVue App as a merchandising tool for retailers.

About MicroD: MicroD delivers the expertise, technology, and services to transform your online presence and drive customers to your stores. We create premier websites for the furniture industry. For more than 20 years, MicroD has led the way with innovative furniture merchandising solutions. That's why more than 85% of the top 100 furniture brands and retailers rely on MicroD.
MicroD Incorporated is headquartered in Charlotte, North Carolina and also maintains offices in Hickory, NC. For more information, visit www.microdinc.com.

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