Serta Simmons Bedding Appoints Michael Traub as Serta International’s New President
Furniture World News Desk on
7/24/2014
Serta Simmons Bedding, LLC announced the appointment of Michael Traub as the new President of National Bedding Company, LLC (d/b/a Serta International), following an extensive search. Mr. Traub will report to Gary Fazio, CEO of SSB, effective September 2.
Mr. Traub brings 20 years of global experience in high-end durable consumer goods and home appliances. For the past six years, he has been the President and CEO of BSH Home Appliances for North America, which manages the Bosch, Thermador and Gaggenau brands, where he led the development of award-winning products and dramatically increased market share.
“As a seasoned executive with experience across sales, marketing, manufacturing, distribution, and finance around the globe, Michael is ideally positioned to lead Serta and continue to nurture the company’s strong culture. He will provide strategic leadership, thoughtful insights into innovation and help us deliver profitable growth across the entire Serta portfolio of brands,” said Mr. Fazio. “The Board and I are confident in Michael’s ability to work with his team to sustain Serta’s position as the top consumer bedding brand in the industry.”
“I am excited about the opportunity to lead an iconic brand, which is renowned for its innovation, uncompromising quality and award-winning marketing,” said Mr. Traub. “Serta is outperforming bedding industry trends in both sales growth and profitability, and I look forward to working with the Serta team to further its market-leading position.”
In addition to his role as CEO of BSH Home Appliances Corporation in North America, Michael also served as a member of the Board of Directors for BSH in the United States and Chairman of the Board in Canada. Prior to 2008, Mr. Traub served as President and CEO of BSH’s Latin America division, based in Sao Paulo, Brazil, where he restructured its sales and industrial footprint. In addition, he held several leadership positions within the company in Germany and Asia Pacific. Mr. Traub received a Bachelor of Science degree with honors in international management and economics from the University of Hohenheim in Germany.
About National Bedding Company, LLC: National Bedding Company, LLC is the largest licensee of the Serta, Inc. Serta, Inc., through its licensees, is the #1 mattress manufacturer in the United States. Serta's product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufacture the iSeries® Hybrid Sleep System and the exclusive Trump Home® and Bellagio at Home® mattress collections. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more. Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in more than 150 other countries. With its worldwide network, Serta is able to respond quickly to customers' needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.serta.com.
About Serta Simmons Bedding, LLC: Serta Simmons Bedding, LLC owns and manages two of the largest brands in the mattress industry-National Bedding Company, LLC (the largest licensee and majority shareholder of Serta, Inc.) and Simmons Bedding Company. Based in Chicago, National Bedding Company operates 18 manufacturing plants in the United States and three in Canada and manufactures and markets a broad range of products under the Serta® brand, including Perfect Sleeper®, iComfort®, iSeries®, Sertapedic® and a portfolio of licensed products. Atlanta-based Simmons Bedding Company operates 19 bedding manufacturing facilities across the U.S., Canada and Puerto Rico and manufactures and markets a broad range of products including Beautyrest®, Beautyrest Hybrid®, Beautyrest Black®, ComforPedic® from Beautyrest®, ComforPedic iQ, and BeautySleep®. Both companies also serve as key suppliers of beds to many of the world's leading hotel groups and resort properties.