Glideaway Introduces Promotional “Wink-Zzz” Juvenile Mattress Collection

Furniture World News Desk on 7/21/2014

Continuing to be a staple in the juvenile mattress category, Glideaway® announced that it is introducing a promotional youth mattress line, “Wink-ZZZ”, using specially designed three-pound memory foam, making it more responsive to a child’s body. The collection is constructed using the same innovative foam technology of the company’s successful Jubilee line, but at a value price point starting at $179 to appeal to a broader consumer base.

Wink-ZZZ includes two SKUs, a white and bold, red color option and touts a six-inch profile. The mattresses feature five-inches of Certi-PUR-US® support base foam and one-inch of the three pound specially designed youth memory foam for long lasting support and ultimate comfort, which is necessary and vital to a child’s growth and development.

“Since Jubilee is one of our most popular collections, retailers asked if we could design a mattress that had the same durability and comfort as the Jubilee but at a lower price point. We created the Wink-ZZZ to meet those demands as well as offer our retailers greater flexibility on pricing options and the ability to operate at higher margins,” said Glideaway Vice President of National Sales Dan Baker. “We have seen how adding an element of color boosts sales and are confident the new red and white options will be a selling point for consumers. This is the most value priced collection we offer and we were able to do it without sacrificing quality or design.”

The Wink-ZZZ collection can be paired with any of the company’s stylish and colorful metal bed frames. The company will offer select packages at the upcoming Summer Las Vegas Market, July 27th-31st, where retailers will be able to purchase both the mattress and select frames together with special pricing options.

To see the Wink-ZZZ collection and the rest of Glideaway’s product offerings visit their showroom in space C-1537 at the upcoming Las Vegas Market.

Glideaway is a division of Fredman Bros. Furniture Co., founded in the 1920s as a furniture retailer in Illinois, and is a full-service bedding supplier to full-line furniture retailers, specialty sleep shops, and web-based e-tailers. Their products include a complete line-up of visco and latex mattresses, adjustable bed bases, bed frames, pillows, mattress protection products, metal beds and youth sleep products. Based in St. Louis, the company employs more than 140 people in its 185,000 square-foot manufacturing, distribution, and showroom complex.