Reverie Enters Accessories Segment With Unique Pillow Design At Las Vegas Market

Furniture World News Desk on 7/26/2014

Reverie, a leading manufacturer of adjustable beds, reported that  is introducing its new and improved Sweet Slumber pillow collection at the upcoming Summer Las Vegas Market July 27th-31st. The new collection features shredded natural latex, providing a down-like feel while eliminating the negatives associated with down and offered at more competitive price points.

The Sweet Slumber collection includes two SKUs – firm and plush – and is universal for all sleep positions. The core is made from shredded latex with different firmness levels and is hypo-allergenic, dust mite resistant and durable. Latex allows for better airflow than other traditional materials, providing a cool night’s sleep. The pillows also use an ultra-soft, washable cover for added comfort and convenience.

Designed for consumers who like the feel of a pillow that conforms to head and shoulders in any position, the pillows offer a solution for the many complaints associated with down filled top-of-bed-products such as allergies, the continuous need to fluff, and usually hefty price.

“Down has consistently been synonymous with luxury and, in turn, high price points. We are excited to introduce a product lineup that is not only affordable but eliminates the negatives associated with down while maintaining all the positives of the material,” said Reverie President and CEO Martin Rawls-Meehan. “Our Sweet Slumber pillows act as a great accessory to our DreamCell™ mattresses because the feel is unlike anything else on the market and it seemed only logical to create pillows that would give the consumer the same feel from head to toe. The competitive pricing and the fact that these pillows use latex, which is becoming more and more popular, in its core are all great selling points and we are confident will increase sales tickets.”

The suggested retail price for the Sweet Slumber collection is $79. To experience the Sweet Slumber collection visit Reverie’s showroom in space B-925.

About Reverie: Reverie is a leading manufacturer of innovative adjustable beds, mattresses and pillows to the trade and direct to consumers. The company’s sales and marketing headquarters is located in Michigan while its production, distribution and customer service facilities are based in New York. Reverie manufactures select products in the U.S. and continues to be a cutting-edge leader and innovator in the sleep products industry. For more information, visit www.reverie.com.