Pure Latexbliss™ “Intela-Tec” All-Latex Mattress Collection Featured At Las Vegas Market

Furniture World News Desk on 7/26/2014

Pure LatexBLISS said it would debut its new all-latex InteLa-Tec collection, using synthetic latex, at the upcoming Summer Las Vegas Market, July 27th-31st. The collection has been designed to bring Talalay Process all-latex mattresses at lower price points to consumers that like the feel and muscle relaxing benefits of Talalay Latex but are indifferent to the “natural characteristics.” The all synthetic Talalay Latex used in each InteLa-Tec collection mattress is created through a special formulation repurposed from the same virgin high-grade synthetic latex used in 100 per cent latex medical gloves.

With the same uplifting feeling for which Pure LatexBLISS products are known, the three mattresses in the Oeko-Tex Certified InteLa-Tec collection feature synthetic Talalay Latex pressure relief layers, synthetic Talalay Latex support cores and are available in 8-inch, 10-inch and 12-inch profiles. The InteLa-Tec collection is priced below the company’s core Pure LatexBLISS line. A first for the industry, all three SKUs are designed with a special all-synthetic Talalay Latex which is repurposed from virgin high-grade synthetic latex used to make 100 per cent latex medical gloves.

“Our goal with the InteLa-Tec collection was to round out the latex category and provide a range of pricing options for consumers. We recognized that consumers interested in latex mattresses come from different points of entry – some buyers are natural-oriented, whereas others have different lifestyle and environmental concerns. The InteLa-Tec collection appeals to the consumer who cares about living a green lifestyle, but puts less weight on it than those who would turn to some of our higher-priced collections,” said Latex International President and Chief Executive Officer David Fisher. “We believe that our industry-first combination of the Talalay Process with a synthesized formulation of latex and lower price point is a true differentiator for retailers.”

Pure LatexBLISS is sourcing the components in the InteLa-Tec collection from the same materials found in synthetic latex medical gloves. An industry first, the process is as innovative as it is environmentally friendly, keeping the unused latex out of landfills.

To view the InteLa-Tec collection and learn more about Pure LatexBLISS’ full product lineup, visit the Pure LatexBLISS showroom located space B-0945 at the Summer Las Vegas Market.

Connecticut-based Pure LatexBLISS is one of the fastest growing luxury mattress brands in the world, manufacturing and marketing ultra premium mattresses made with the finest components available and delivering unprecedented value. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. Today, the company does business in 14 countries with regional distribution centers in the Paris, France, Calgary, Alberta, Toronto, Ontario, Atlanta, GA, Phoenix, AZ, Dallas, TX, Shelton, CT, and Portland, OR. Pure LatexBLISS has five showrooms worldwide in Brussels, Belgium, High Point, NC, Las Vegas, NV, Shelton, CT and Tupelo, MS. For more information, please visit www.latexbliss.com.