Mantua To Introduce "Express Yourself" Bed Frame Series At Las Vegas Market

Furniture World News Desk on 7/20/2014

Customizable bed frame shown with wood legs and amber valance.


Mantua, a leading manufacturer of innovative bed frame solutions, reported that it will introduce the industry’s first steel bed frame that a consumer can customize with multiple color, fabric and leg styles – starting at a suggested retail price of $59 at the upcoming Summer Las Vegas Market, July 27th-31st.

With a focus on pioneering innovation and customization under the bed, Mantua’s Express Yourself series, which includes the Express Yourself Frame and the Express Yourself Valance, features interchangeable inserts on the outer sides of the bed frame. The Express Yourself Frame is available with either wood or steel legs. The Express Yourself Valance, available in either contemporary or traditional styles, features frame inserts that can be individually purchased in 16 color options including black, white, off-white, chocolate brown, light blue and green, and wood grain and fabric-look styles. Customized Point-of-Purchase (POP) designs are also available so a retailer or mattress manufacturer can print their logo or tag line on the bed frame.

“Express Yourself gives the bed frame a whole new presentation for the consumer, allowing them to have the support they need for a better night’s sleep, while having the design element that really finishes the look of the bed. With our Express Yourself series, there is no longer a need to ‘hide’ the bed frame under a bed skirt,” said Mantua President David Jaffe. “The possibilities are also endless for retailers who can use the series to differentiate mattresses on their floors – whether it’s a green valance for organic bedding, a light blue valance to indicate latex, or another color to highlight a sale or promotion on particular models. We believe that this product will really revolutionize an otherwise stagnant category.”

The complete Express Yourself series retails for $149, with the individual valances available to purchase for $59 and the frames starting at $89. To experience the Express Yourself series and the entire Mantua line, visit the company’s showroom in space A-504 at the Summer Las Vegas Market or visit http://www.bedframes.com/.

Aboutu Mantua: Mantua is one of the largest family-owned manufacturers and distributors of innovative steel bed frames and the Rize line of adjustable bed bases in the U.S. The company’s corporate headquarters and main manufacturing centers are located in Walton Hills, OH, with additional manufacturing facilities in Texas and Florida and warehouses in Arizona, California, North Carolina, Massachusetts and Minnesota. Mantua remains one of the only domestic manufacturers of bed frames and continues to be a cutting-edge leader in the sleep products industry. For more information, visit www.bedframes.com.