Restonic Receives 4th Consecutive Women’s Choice Award
Furniture Industry News Update -
Furniture World Magazine
Restonic, a 75-year-old, top 10 mattress manufacturer, is honored to announce they’ve been awarded a Women’s Choice Award for the 4th consecutive year for excellence in brand experience for their ComfortCare Signature Hybrid Collection. Restonic was the first mattress brand awarded this accolade and continues to garner a 96% after-purchase satisfaction rating with female consumers.
Restonic’s ComfortCare Signature Hybrid mattresses feature individually wrapped coils with memory foam, latex and gel on top to create resilient comfort layers. These layers work together to provide significantly improved pressure point relief, which reduces tossing and turning. The coil base gives the hybrid its bounciness and contouring support.
In 2014, Restonic focused on what women truly want during the research and purchase process, developing and launching a softer, more information-focused website that allows for easier navigation and social sharing. As well, their Sleep Blog (launched in late 2013) delivers a savory buffet of sleep and health related information that goes far beyond traditional mattress marketing. Their social strategy has mushroomed, taking them from a few hundred followers to thousands in a few short months.
“We’re embracing the phygital benefits of social media,” stated Ron Passaglia, President and CEO of Restonic. “By satisfying our community’s need for digital information, we’ve made it easier for potential customers to want to physically visit our retail partners, Instead of using social media as a free megaphone, we’re seeing it as another channel to serve our customers better.”
The Women’s Choice award, conducted by Women Certified, awards top brands based on calls made directly to their consumers. In Restonic’s case, 96% of previous consumers would happily recommend the brand to friends and family.
“In today’s cluttered marketplace, there’s nothing more important than authentic, trustworthy reviews,” says Delia Passi, CEO and founder of WomenCertified. “While many couples make the final purchase together, the woman tees up the brands she’s attracted to and eliminates the rest. If she doesn’t like a brand, the conversation stops there. If he doesn’t like a brand, the woman has her research to help change the conversation.”
Being a go-to brand for women is about offering value and inclusion to both men and women equally. Julia Rosien, Restonic’s Brand Engineer, has attended a number of blogger conferences – for moms and dads – and she says women are highly sensitive to gender inequality in marketing. The company has worked hard to eliminate gender stereotyping, such as the dated and offensive, bumbling Mr. Mom or scantily clad woman lounging on the mattress.
Restonic is pleased to accept this award and share it with their licensees and retail partners. To schedule an interview with Ron Passaglia or Julia Rosien please contact Julia Rosien at 519-496-5797 or firstname.lastname@example.org.
About Restonic: Restonic is guided by the principle that getting a healthy night’s sleep is a right, not a privilege: this means that every Restonic mattress is crafted with better quality materials and greater attention to detail than comparably priced mattresses from competitive brands. Restonic Mattress Corporation is a leading international bedding company with 29 manufacturing facilities throughout the world, including North America, the Far East, Europe, India, Brazil, Middle East and South Africa.
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