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Surya Announces Inaugural Semi-Annual Sales Event

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Surya launches event to help drive traffic to retailers during slow summer months.


Surya announced the launch of its first ever semi-annual sales event. To help customers boost store traffic and drive accessories sales during the slower summer months, the rug and home accessories brand is offering a rebate for Surya sales orders written from Aug. 1 through Labor Day.

This special promotion applies to all Surya categories, including rugs/rug pads, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding, as well as clearance items. To spotlight Surya products and promote end consumer engagement, the brand has created a multi-faceted POP program, which includes window clings, posters, banners, table tents and other eye-catching promotional pieces. Surya is also launching an integrated national marketing campaign across multiple channels to generate both industry and consumer awareness of the sales event.

“We understand that the summer season can be challenging for our customers and wanted to do something special to show our appreciation for their loyalty,” said Satya Tiwari, president, Surya. “This event is a great way for our customers to offer extremely attractive pricing on thousands of fashion-forward rugs and accessories while increasing sales revenue and attracting new business. We look forward to working with each of our customers to optimize this exceptional sales opportunity.”

To take part in the promotion, customers must register at www.surya/semiannualsale by Friday, July 18. There is minimal to no cost to participate and Surya will provide store sales associates with either online or in-store product training prior to the kick-off of the event.

Market attendees are invited to visit the Surya showroom (open from 8 a.m. to 8 p.m. daily) during the summer markets to see the brand’s latest product introductions and learn more about the semi-annual sale:
  • Dallas Total Home & Gift Market | WTC 560
  • Atlanta International Gift & Home Market | AmericasMart 11-A-1
  • Las Vegas Market | WMC C-400

About Surya: With more than 35 years in the home fashion industry, Surya is a progressive manufacturer of area rugs and home accessories known for its innovative approach to design and retail solutions. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern and texture to create a range of coordinating products for multiple lifestyles and budgets. The company also provides a number of innovative display, merchandising and training tools to support retailers in successfully promoting and selling home accessories. Surya currently exhibits in Atlanta, Dallas, Chicago, High Point, Las Vegas, New Delhi, New York, Toronto and Tupelo. To learn more, visit www.surya.com.

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