Help Your Customers Age Gracefully: Tip #2 - Align With Health & Wellness Benefits
Furniture Industry News Update -
Furniture World Magazine
See additional articles in this Furniture World Magazine Series
Last week we told you step one in marketing to the Baby Boomer Generation was to find out what they want and need in the way of new home furnishings.
“By 2050, nearly 1.5 billion people or 16.3% of the world’s population will be aged 65 or older compared to about 420 million or 6.9% in 2000” according to a report by the Central Intelligence Agency (CIA).
Last week we told you step one in marketing to the Baby Boomer Generation was to find out what they want and need in the way of new home furnishings. Step two is to identify products that will fill that need. If for example they identify premium mattresses because of all the health and wellness benefits, then align yourself with suppliers that will allow you to sell premium mattresses with health and wellness benefits. The benefits you offer in the product to meet the Baby Boomers needs should be real and the story needs to be believable.
Aging Gracefully Home Furnishing Ideas are brought to you by Mega Motion, Power Recline with Lift Chairs, to meet the health needs of America’s aging Baby Boomers. For a free report “The Biggest Untapped Furniture Market Most Retailers Do Not Sell … And the Number One Drop dead Simple Strategy to Cash In On It” go to www.MegaPowerLift.com. Mega Motion will show at 220 Elm Street Space #201 during High Point market.
Furniture World Magazine-Business solutions for furniture retailers