OMI Reports Retailers Flooring Top-Rated Certified Organic Mattress Collection

Furniture World News Desk on 5/17/2014

Organic Mattresses, Inc. (OMI), reported that its recently introduced Certified Organic Mattress Collection has become the most successful in launch in the company’s history with  95 percent of its current retailers having floored the new line. 

“With the overwhelming majority of our retailers signing on to carry the Certified Organic Mattress Collection, combined with the immediate customer response we see, it is clear that this line is poised to become our most popular. A quality retailer selling OMI’s ‘authentic’ organic products can really differentiate themselves to their customer. Two mattresses sold in a few days may not be a big deal to an S brand or a national retailer, but it is significant for the vast majority of independent dealers who need this kind of differentiation to assure success,” said OMI’s President and Founder Walt Bader. “The organic market is not just a coastal trend – 81 percent of families in the country regularly purchase organic products – and in fact the organic niche has a much wider reach than is often perceived. There is great sales value in offering consumers an organic choice.”

The Certified Organic Mattress collection features a fully certified organic Dunlop latex core. Aesthetic updates to differentiate the GOTS-certified collection include certified green yarn weaved throughout the mattresses’ ticking in a clever vine pattern. The collection features 9 mattress SKUs with suggested retail prices ranging from $1,795 to $10,000.

About OMI:  OMI is a full-circle environmental company dedicated to supporting America’s organic and sustainable farmers. OMI’s handmade custom organic mattresses are manufactured in Northern California in the first and only large-scale Eco-Factory™ created solely to manufacture organic products. OMI mattresses qualify under the U.S. Environmental Protection Agency’s LEEDs indoor air-quality program. In 2013, OMI became the first mattress manufacturer to obtain both the Global Organic Standard (GOTS ) and Global Organic Latex Standard (GOLS), certifying the company’s COMC latex mattresses are fully certified organic products. For more information, go to www.omimattress.com or call 800-951-9196 during Pacific Coast business hours.