Help Your Customers Age Gracefully: Tip #1 - Every Generation Has Different Home Furnishings Needs
Furniture Industry News Update -
Furniture World Magazine
See additional articles in this Furniture World Magazine Series
The sheer size of the Baby Boomer demographic and the fact that it is the fastest growing age bracket, means Baby Boomers are a buying force that furniture retailers should specifically target.
“The nation’s elderly population will more than double in size from 2005 through 2050, as the baby boom generation enters the traditional retirement years.” - Pew Research Center.
Every generation has different home furnishings needs. Consider, for example, the aging Baby Boomers. It is a customer group that most furniture retailers do not consider specifically targeting. Common wisdom says they don’t have as many furniture needs, because they have spent a few decades gathering furniture.
The sheer size of this group and the fact they are the fastest growing age bracket demographically means they are a buying force that retailers should specifically target.
Step one is to identify people you know in this demographic and ask them what special home furnishing needs they might have, but might not shop in your store to find. If you get enough similar answers, you have identified a category that needs to be marketed specifically to this demographic.
Aging Gracefully Home Furnishing Ideas are brought to you by Mega Motion, Power Recline with Lift Chairs, to meet the health needs of America’s aging Baby Boomers. Download the free report “The Biggest Untapped Furniture Market Most Retailers Do Not Sell … And the Number One Drop dead Simple Strategy to Cash In On It”. Mega Motion will show at 220 Elm Street Space #201 during High Point market.
Furniture World Magazine-Business solutions for furniture retailers