Classic Brands & Delandis Furniture To Expand Showroom In Las Vegas

Furniture World News Desk on 1/22/2014

Classic Brands, a leading importer of mattresses and sleep products, and its partner DeLandis Furniture, announced they will be showing together at the upcoming Las Vegas Furniture Market, Jan. 26th -30th. The new co-branded Classic-DeLandis showroom is located in Classic Brands current space at the World Market Center and is twice the size to allow for full product displays from both companies.

The newly redesigned showroom, which now encompasses 6,000 sq. ft., features a dramatic new corner entrance which allows visitors a complete view of each company’s product line while providing an easier flow between displays within the space.

“After the overwhelmingly positive buyer response at High Point, we decided it was important to bring DeLandis to Las Vegas Market as well. Our newly remodeled showroom not only highlights our synergistic partnership but showcases our new product lines that were especially tailored to the feedback we received,” said Classic Brands CEO Michael Zippelli. “We found that buyers are truly interested in both our brands and were impressed with the quality of our unique products. We plan to continue highlighting that key success at the market.”

“We recognized that we needed to rethink our space allocation in order to take advantage of all that Las Vegas has to offer in terms of foot traffic and buyer exposure. The quality and detailing of our product was such a hit at High Point that we decided to revamp a number of our most popular power motion models to fit the needs of consumers,” said Larry Crink, who is responsible for material sourcing, design, merchandising and sales management strategies for DeLandis Furniture. “Our massive new space gives us the flexibility to showcase our motion model updates alongside the Classic Brands product offerings.”

Classic Brands and DeLandis Furniture’s full product lines can be found at the upcoming Las Vegas Market in B-970. Seahawk Designs Inc. also has a wing within the expanded showroom.

DeLandis Furniture was established as a U.S. brand in 2013 through a partnership between Classic Brands, LLC and DeLandis, based in Quanzhou, China. The U.S. company is headquartered in Jessup, MD, where it keeps its customer service and sales offices. DeLandis was founded in 1998 and manufactures product in two state-of-the-art factories in China. Within this massive two million-square foot factory space, the company also manufactures specialty foam products, which it supplies to customers in over 60 countries globally. For more information, visit http://www.delandisfurniture.com.