BIO-TEXTIMA, Kft to Introduce VitalWOOD Wooden-Coil Spring System Mattresses into US Market at Las Vegas Market
Furniture World News Desk on
1/20/2014
BIO-TEXTIMA®, Kft ., of Hungary announced that it will introduce the VitalWOOD® bio-based / natural anatomically active wooden coil spring system into the United States at the SSA Showroom, C-1565 in The World Market Center , Las Vegas from January 26-30, 2014.
The company will show the queen-size handmade VitalWOOD MASTERPIECE, a top-of-the line, handmade, anatomically and tested active wooden coil spring based mattress at the Las Vegas market. BIO-TEXTIMA, Kft intends to reach out to strategic retailers, to mattress manufacturers and even to interested suppliers who may want to explore the development and marketing of a metal-free wooden coil mattress line. “We have two goals at the Las Vegas market,” says Commercial Director GABOR VOROS. “Our first goal is to simply introduce this internationally award-winning, tested, and proven AWS™ (Anatomical Wooden Spring™) technology, and our premium-quality natural / bio-based beds made of the finest Belgian and Italian fabrics, Hybrid-Latex, Biogreen cold foam, as well as organic wool, cotton, coconut fiber and 100% organic latex rubber depending upon the model and the price range.
Our second goal is to reach out to qualified retailers, manufacturers and perhaps even suppliers to create a North American strategic partnership to explore the very best way to market the World’s Only Wooden Spring Mattress.”
While the wooden coil concept is completely new to the North American market ( US, Canada and Mexico), VitalWOOD Mattresses and Boxsprings have been successfully marketed through strategic premium mattress retailers in Austria, Switzerland, southern Germany, northern Italy, Russia, Singapore and China according to VOROS. “Our company BIO-TEXTIMA, Kft., has been manufacturing ‘bio-harmonious’ wooden bedroom furniture for 20 years. With our ever–increasing Swiss-based knowledge of providing anatomic and ergonomic beds over ten years time, we then opened a new chapter in ‘natural sleep culture’ by introducing the VitalWOOD metal-free wooden coil mattress in 2011,” says VOROS.
Since that introduction the VitalWOOD went on to win the IMM Interior Innovation Award in 2011 at Cologne, Germany and to successfully expand distribution and sales in both Europe and Asia.
“While this idea of a wooden coil based mattress system may seem new and novel to Americans,” says VOROS, “it is important to understand that this is a recognized, established and scientifically tested coil system that provides unparalleled levels of comfort and support. Plus these coils are made of renewable hardwood sources, engineered, fine-tooled and tested for use in superiorly designed upper-middle and premium performance bio-based mattresses. We use very precise Swiss technology and only the finest sourced and certified materials to create our mattresses, “states VOROS.
The VitalWOOD MASTERPIECE bed, made with organic cotton and wool, as well as shavings from the relaxing Swiss pine ( Pinus Cembra) with a hand-stitched luxury cover manufactured from natural cellulous, will be displayed on a Greenington Currant Platform BED crafted in 100% solid Moso Bamboo. Greenington Fine Bamboo Furniture “Go with bamboo, live with sustainability” is located in Kent, Washington.
The VitalWOOD® Mattress line is offered in:
- Twin 39 × 75 in (99 × 191 cm)
- Full 54 × 75 in (137 × 191 cm)
- Queen 60 × 80 in (152 × 203 cm)
- King 76 × 80 in (193 × 203 cm)
These range in suggested retail prices from $ 1600 USD to $5800 USD depending upon the model size and materials.
Retailers, manufacturers or suppliers interested in learning more about the VitalWOOD® wooden spring mattress line, the Anatomical Wooden Spring™ (AWS™) technology or the company BIO-TEXTIMA, Kft., please contact GABOR VOROS, Commercial Director at:
voros.gabor@bio-textima.hu
In the USA contact: Dale T. Read, The Marketing Arm Group, LLC
daler@marketingarmgrp.com
www.bio-textima.com;
www.vitalwood.com
www.greenington.com