Over 141 Years of Service to the Furniture Industry
Follow Us on Twitter  Follow Us on Twitter HyperLink RSS Feed Email Us  Login
  • ashley 07609
  • Storis 0713
  • Surya 03.10.14
  • shanghai 2014 furninfo
  • Benchcraft 0714
  • Suzuki Top Main 0714
  • Broyhill 0714 Vegas
  • Canada Show Top Banner
    

HGTV HOME™ Furniture Collection Explores New Techniques to Bring a Pop of Color to Case Goods

Furniture Industry News Update - Furniture World Magazine
Posted:

Share Page With a Friend  

Article Summary: The aniline dyed pieces are inspired by mid-century modern styling, a look making a strong resurgence given its uncluttered but dramatic presence.





HGTV HOME™ Furniture Collection, announced that it has found new ways to add brilliant color to their wood furnishings. Being introduced at the High Point Market are eye-popping chest and credenza pieces finished in vivid turquoise blue or bright green aniline dyes creating striking vibrant colors for statement accent elements.

“When it comes to finishing wood furniture many manufacturers use stain, varnish or if bright colors are needed, paint. Those traditional processes work well but they coat the wood surface instead of bringing out the true beauty of the grain,” stated Matt Johnson, HGTV HOME Furniture vice president of product development and sales. “The aniline dyes, used mostly in high end musical instruments, are translucent and penetrate the wood’s surface allowing the natural grain patterns, in this case highly figured maple, to show through. The aniline dyes we use offer a more saturated color than stain.”

The aniline dyed pieces are inspired by mid-century modern styling, a look making a strong resurgence given its uncluttered but dramatic presence. They are crafted with maple veneered cases highlighted by translucent turquoise or green dyed figured maple veneer fronts. The chest has two doors and storage shelves inside. The credenza has two doors with adjustable shelves inside and six storage drawers. It can be used as a home entertainment or accent piece.
“This new dye process can also be used to highlight the wood’s grain while achieving a more subtle look. We used a transparent graphite aniline dye on a sideboard to coordinate with our new Voyage collection and bring out the unique diamond pattern on the veneered front,” Johnson concluded. The sideboard has storage drawers and doors with adjustable shelves inside.

See these new pieces along with the HGTV HOME Furniture Collection in their High Point showroom, IHFC C1200.

About HGTV: America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).

Furniture World Magazine-Business solutions for furniture retailers

  • featured banner
    PFP Mazer 0413
  • featured banner
    PFP 0413 kayfurniture
  • featured banner
    PFP 0413 factorywarehouse
    
  • advertisement
    Tupelo 2014 side furninfo
  • advertisement
    Nourison0614 vegas
  • advertisement
    dormeo0714
  • advertisement
    Technogel 0714
  • adverisement
    Tidewater 0714
    
  • Advertisement
    Profit 02.12
  • Advertisement
    borkholder1012
  • advertisement
    purecareenews01214
  • advertisement
    whittier0614
  • adverisement
    Crest 0714

  • AC Pacific 0714
    
  • Advertisement
    genesis 11/10 150 x200
  • Advertisement
    Smith Side Banner
    
Surya Quality Video
Video
Featured City of Hope
Video
Take The Tour!
Video
A Hope To Dream -Ashley
Video
  • Get iPad App
    Ipad Furniture World App
  • Advertisement
    library 150 x200