Sleep Train Kicks Starts Shoe Drive with Social Media Contest
Furniture Industry News Update -
Furniture World Magazine
West Coast retailer Sleep Train (www.sleeptrain.com), reported that it has helped California’s foster children sleep cozier with the collection of 28,317 items during its annual Pajama Drive for Foster Kids. This is an 85% increase from 2012’s donation event, collecting more than 13,000 additional pajamas.
“The foster children we support at our agency often face a difficult road ahead of them. The uncertainty of what’s to come can make it challenging to fall asleep,” said Tom Alexander, President & Chief Executive Officer, Fred Finch Youth Center. “A simple item like new pajamas helps ease that anxiety, especially when a foster child knows it comes from a community who cares about them. We’re very grateful to offer that to our kids, thanks to generous donations from the Sleep Train community.”
As all parents know, keeping up with the needs of growing kids can be difficult. With six donation dives throughout the year, Sleep Train aims to help foster families as they seek to quickly replace essential items foster children must often leave behind, including pajamas, shoes and clothing. Sleep Train has also kicked off its annual Shoe Drive for Foster Kids and is collecting donations of new shoes in all sizes – toddler through adults – through May 5, 2013.
“Shoes that fit are not just a necessity for running, playing and walking to school. New shoes are something every child gets excited about, and they give foster children the feeling of normalcy, allowing them to fit in amongst their peers, ” said Patty Boles, Executive Director at Straight From The Heart. “We can’t wait to see the look on our kids’ faces when they get to pick out a new pair of shoes at the end of Sleep Train’s Shoe Drive!”
To further celebrate the start of its Shoe Drive, Sleep Train is hosting a Shoe Drive Kick Off contest on its Facebook page, offering its social community the chance to vote in a “Tug of War” challenge for their favorite shoe styles and win weekly prizes. Starting today, those interested in participating can visit the Sleep Train Facebook page for more info: www.facebook.com/SleepTrain
All donations are distributed among Sleep Train’s 28 nonprofit foster organization partners. Donations are accepted at any Sleep Train location. Individuals can also donate cash online and Sleep Train representatives will shop on your behalf. To find your local store, donate online or learn more about the Sleep Train Foster Kids program, visit the website here: http://www.sleeptrain.com
About Sleep Train: Sleep Train Mattress Centers, an award winning, employee-owned company, is ranked the #1 bedding specialist on the West Coast. Sleep Train offers customers superior service by professional and knowledgeable sleep consultants and the best selection of famous brands, such as Beautyrest®, Sealy®, Posturepedic®, Tempur-Pedic®, Stearns & Foster®, and Serta iComfort®, as well as premium adjustable beds, futons, and wood and metal accent beds at the guaranteed lowest prices. Sleep Train’s award-winning Foster Kids Program actively contributes to its community through ongoing donation drives that benefit the area’s over 60,000 foster children. Sleep Train is part of the Sleep Train Enterprise that boasts more than 270 locations in the West. Sleep Train is Your Ticket to a Better Night’s Sleep®. For more information, visit www.sleeptrain.com or call 1-800-378-BEDS.
Furniture World Magazine-Business solutions for furniture retailers