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Biltmore Partners with Fine Furniture Design for Major New Furniture Program

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Fine Furniture Design will debut its new Biltmore collection April 20 to 25 during the High Point Market.


Biltmore For Your Home, announced the launch a major new furniture program at the April 2013 High Point Market in a licensing partnership with leading furniture producer Fine Furniture Design.

Fine Furniture Design, Biltmore's new furniture partner, was founded in 2000 by industry legend Larry Moh, a pioneer of innovative manufacturing and well-known entrepreneur and philanthropist. Now led by Larry's son Michael, Fine Furniture Design continues to be the go-to source for beautifully designed furniture that delivers on quality, price and craftsmanship.

Inspired by the gracious lifestyle of Biltmore, the grand estate built by George Vanderbilt in 1895, the new collection will feature 80 pieces of bedroom, dining room, upholstery, occasional and accent furniture.

Hand-crafted from premium wood solids and veneers, the new Biltmore collection will feature wood pieces in okume swirl veneers, random matched rustic cherry, cluster oak and other fine cabinet woods. Styles will range from updated European traditional to relaxed American casual, with accent pieces in exotic veneers, hand painted items and metal pieces in a wide assortment of colors and textures. More than a dozen Biltmore finishes have been developed for the line. The Biltmore Upholstery product line will feature 20 exclusive frames, including chairs, ottomans, sofas and accent upholstery pieces.

"This new furniture collection with Fine Furniture Design is unlike anything we've done before," said Tim Rosebrock, vice president and general manager of the Biltmore Home Products Division. "It's a notable program of exceptional designs that mix easily with existing furniture or may be combined to create entire rooms. This new partnership represents an opportunity to expand the reach of our brand to a larger segment of the American public."

"Biltmore is a one-of-a-kind place, filled with amazing furnishings and d•cor from Europe, Asia and other far corners of the world," said Jim Adams, vice president of product design and marketing for Fine Furniture Design, based in High Point, N.C. "This new collection will take inspiration from this masterful mix, drawing on the unique furniture, architecture, art and other design elements found throughout Biltmore to create a collection of exquisite designs perfectly suited for today's lifestyles."

"We are pleased to be working together with Fine Furniture Design on this exciting new collection," said Donnette Miller, Biltmore's licensing director of home furnishings. "We see this as the start of a significant new partnership between two companies with very compatible core values centered on quality and integrity. Fine Furniture Design has a deep commitment to fine craftsmanship and superior manufacturing techniques, which will ensure that this new line meets the high standards of construction quality and creativity that our customers have come to expect."

The Fine Furniture Design marketing team spent countless hours exploring Biltmore and studying design details to develop the line, according to Miller. The team then combined those insights with the Biltmore legacy and brand vision to create an unparalleled collection of heirloom furnishings.

"Drawing on this inspiration, Fine Furniture Design has created a collection of furniture that truly reflects the architecture, history and essence of the estate, where elegant living was a daily art," Miller said.

Fine Furniture Design will debut its new Biltmore collection April 20 to 25 during the High Point Market at its showroom located in the International Home Furnishings Center's Wrenn wing, space 800, and InterHall 112.

About Fine Furniture Design: Furniture pioneer and mogul Larry Moh founded Fine Furniture Design (FFD) in 2000 with the intention of providing consumers with luxurious, quality furniture at a great value. Since then, Fine Furniture Design has continued to focus on designing fine furniture that reflects the tastes and desires of real people. For more information about Fine Furniture Design, visit www.ffdm.com.

About Biltmore® For Your Home: Located in Asheville, North Carolina, Biltmore was the vision of George W. Vanderbilt. Designed by Richard Morris Hunt, America's largest home is a 250-room French Renaissance chateau, exhibiting the Vanderbilt family's original collection of furnishings, art and antiques. Biltmore estate encompasses more than 8,000 acres, including renowned gardens designed by Frederick Law Olmsted, the father of American landscape architecture.

Launched in 1990, Biltmore's home products division has grown to be a highly recognized brand, drawing on the historical treasures and inspiration found in Biltmore House and gardens. More than 10,000 retailers currently sell Biltmore® for Your Home and Biltmore® Chateau Reserve products. Distribution channels include furniture stores, department stores, custom frame shops, designers and architects, lighting showrooms, garden centers, floor covering retailers and grocery stores. To learn more about Biltmore's licensing division, visit www.bringbiltmorehome.com or learn more about the rich history of Biltmore For Your Home.

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