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Doing Retail Right Retail Furniture Tip #12: Salespeople Are Born That Way

Furniture World News


This is the twelfth in a series or excerpts from a new book by retail furniture store design and planning experts Lou Kief and Bill Walls titled, "Doing Retail Right", a new book available from the major online booksellers in print and e-reader formats. For more information on this book, or to order, visit www.DoingRetailRight.com

They are extraordinarily special human beings with a love of life and enthusiasm that you feel the instant you encounter them. You are comfortable around them; like old friends who’ve just met.
No amount of training can make just anyone into a top producing salesperson.

Born salespeople are often found not working with the public, or if they do, they are often locked in minimum wage jobs. Your go-out-of-the-way, special, auto mechanic, housekeeper, even the car hop at your favorite drive-in restaurant could be your new top producer. They’re smart people, so training will be easy. Give them a course on how you do business, and knowledge about the products you sell, then turn them loose and stand in awe.

Don’t disqualify older people from your search. One of your employees’ mothers or fathers could be a hidden gem too.

You never know where you’re going to find your next star salesperson. ALWAYS be on the lookout.

About The Authors: Lou Kief & Bill Walls live in Guadalajara, Mexico after a forty year career helping retailers create successful stores. They share their home with Katrina,a huge, not very lady-like, Neapolitan Mastiff, three Mexi-cats; Diego, Frida & Trotsky, and Rocco, a pushy Amazon Parrot.



“After building and remodeling over 3 acres of retail space with Lou Kief and Bill Walls I heartily recommend their professionalism, expertise, integrity and creativity! I would invite anyone looking to improve sales performance or their store’s professional appearance to read their book; “Doing Retail Right!” -George Moore, COO, Wilcox Furniture, Corpus Christie, Texas

“You have given RETAIL a BREATH! I am overwhelmed by the scope, the simplicity and the heartfelt delivery.” - Steve Drake, The Villages, Florida

“Retail ideas combined with Life Lessons. I read it as a call to action for veteran retailers who are facing a crossroads.” - Pat West, West Consulting

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