Brack Culler Promoted to Executive Vice President Of Braxton Culler Inc.
Furniture Industry News Update -
Furniture World Magazine
Brack Culler has been promoted to executive vice president of Braxton Culler Inc.
Culler, representing the fourth generation in the Culler furniture family, is a 19-year veteran of the furniture business founded by his father, Braxton Culler III, in 1975. He has served as vice president of manufacturing, managing the operations of some 400,000 square feet of production facilities and 135 employees for the past 15 years. Eighteen months ago, he led the company’s successful move into licensed product with the introduction of the Libby Langdon Upholstery Collection. The collection, which debuted to rave reviews from retailers and designers, continues to grow in volume and retail placements and will be expanded with new product again this Spring at the High Point Market.
The move was serendipitous for all concerned. “Growing up in the furniture business, I was looking for ways to grow our company and to expand my own role within it,” Culler says. “Libby and I were neighbors growing up in High Point, and in fact, we used to carpool together when we were in the first grade at elementary school here. Because we knew each other so well, it was a natural fit for us to work together. It’s been an exciting collaboration because I know what works from the manufacturing side, and Libby knows what consumers want. The result is a high-end look without the high-end price tag that has really struck a chord with retailers, designers and consumers.”
In his new position, Brack will be working closely with company chief executive, Braxton Culler, as his role expands beyond operations management to include sales, marketing, merchandising and distribution responsibilities as well.
“My father is an outstanding furniture executive who has worked relentlessly to build Braxton Culler from a small upholstery company into a preferred resource for Top 100 retailers, independent dealers and designers,” says Brack Culler, “and he feels strongly that I have a 360-degree understanding of every facet of the company. I consider myself very lucky to have had the opportunity to work for him all these years, and to continue to learn from his leadership and experience as we work to ensure that Braxton Culler remains a successful family-run business that stands for Made-in-America values for decades to come.”
ABOUT BRAXTON CULLER INC: Founded in 1975, Braxton Culler Inc. is a service-oriented, family run furniture company producing quality furniture for the entire home, serving leading independent furniture retailers and interior designers in both the residential and commercial fields. With more than 1,200 fabric choices, and 19 wood finishes from which to choose, products include upholstered furniture (stationary, motion and sleeper sofas), wicker, rattan, bedroom, dining room and outdoor furniture.
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