FXI announced it is increasing its R&D efforts to develop more customized solutions for its customers. This investment reinforces the company’s commitment to maintaining its position as a leader in innovation and growth through product development and market research.
As part of this effort, Diane Adams has been named to the newly created position of Chief Marketing Officer for the company, overseeing the customer marketing for all of its divisions. Ms. Adams joined FXI one year ago and is credited with leveraging market research to provide customers with the right tools, training and support needed to increase sales. In her new role, she will focus on customer marketing efforts across the organization.
“Through the use of insightful research and the development of dynamic marketing tools over the past year, we have shown our customers that they can significantly expand their sales and profitability by partnering with FXI,” said FXI President and CEO John Cowles. “With Diane leading the way, our company will continue to make significant investments in marketing and R&D to present our business partners with more innovative solutions to improve their own performance.”
“It has been a very exciting and fulfilling year for me at FXI,” said Ms. Adams. “We have made important strides in developing innovative solutions and we want to continue to expand our partnerships. By leveraging our insights and break-through technologies across all channels, we can help our customers sell more product and increase profits.”
FXI is a leading producer of innovative foam products for the home, healthcare, electronics, industrial, personal care and transportation markets. Headquartered in Media, PA, the company offers an array of products to meet the needs of a diverse marketplace. From mattresses and carpet cushioning to innovations in digital printing and computer disk drives, the foam solutions provided by FXI optimize performance and increase comfort for consumers. For more information and a full list of all product innovations, please visit: www.fxi.com
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