Magniflex, Italy's largest premium mattress manufacturer, has appointed home furnishings industry veteran Billy Curtright as its U.S. national sales manager. Curtright will oversee the organization's efforts to expand its retail relationships throughout North America.
Curtright brings 20 years of sales management and marketing experience in the furniture business to his new position. Before joining Magniflex, Curtright served as director of sales for furniture and specialty sleep products manufacturer and brand Human Touch. Prior to that, he was account manager of Norwegian furniture manufacturer Ekornes and national sales manager for Standard Furniture Company.
“Billy brings a wealth of retail experience to Magniflex, particularly with quality furniture retailers who have historically done well selling our brand,” said Magniflex USA President Marco Magni. “He will play a crucial role in positioning Magniflex in the United States as the innovative mattress manufacturer synonymous with Italian craftsmanship and cultivate relationships with retailers who want to offer sophisticated consumers high-quality and distinctive sleep products.”
Curtright received his bachelor’s degree from the University of Alabama's College of Arts and Sciences in Tuscaloosa. He and his wife have a daughter.
Magniflex was founded over 50 years ago in a suburb of Florence, Italy, and today more than 35 million people in 80 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort and innovation, Magniflex was the first mattress company in the world to gain certifications from Oeko Tex. The company’s central manufacturing facility produces up to 10,000 mattresses a day, 80 percent of which are exported to countries such as Japan, Spain, Germany, Russia, the United States and Canada. For more information, visit www.magniflex.us
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