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Holly & Martin™ Incorporates "function meets style" Tagline Into The Design of Las Vegas Showroom

Furniture Industry News Update - Furniture World Magazine
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Article Summary: The brand takes a targeted, consumer-centric approach to both new product development and marketing through social media.


Holly & Martin™ announced that they will be in showing in A-925 at the upcoming Las Vegas Market.

After an initial preview debut in July 2012 at the Las Vegas Market, Holly & Martin™ say they've  accelerated the development of the brand through design, style, and a unique functionality of the featured products.

Becca Nyman, new director of sales for Holly & Martin™, will be spearheading the show and guiding customers through the product line. She said, “We’ve only just begun to scratch the surface with this opportunity. We have identified fresh consumers who will relate to this furniture line, they are modern but time-starved; they want furniture solutions with style.” The brand takes a targeted, consumer-centric approach to both new product development and marketing through social media. This connection with the end user is further enhanced by best in class order fulfillment and consumer service. President Michael Horowitz emphasizes the importance of this by saying “I could not be more excited about Holly & Martin™. The creation of this brand allows us to focus on fast growing consumer segments, creating a look and feel that also embraces the value proposition we bring to the table.”

The showroom will feature the main product line as well as an exclusive product only licensed dealers will carry. Aside from the furniture line, treats such as gourmet popcorn will be served to visitors and customers. Guests will also be given free oversized totes for visiting the showroom and checking out the new product line.

Officially launched during the summer of 2012, the Dallas based brand, Holly & Martin™, produces accent furniture for many areas of the home including the living room, entryway, bathroom, kitchen, laundry room, and patio. The brand incorporates the concept of two unique characters – Holly and Martin – with an interesting backstory of how they came to be and follows a story about their personal design aesthetic. Holly & Martin™offers added customer support and customer interaction opportunities.

The winter showroom will offer a fresh, modern take on the furniture, incorporating the tagline “function meets style” into the design of the showroom space.

The social media program will also come into play by generating interest and interaction through Facebook, Pinterest, Instagram, and Twitter about some of the exclusive items being displayed. Several accent furniture Pinterest boards have been created for Holly & Martin™ products that will be shown at the Las Vegas Market and the marketing team has had fun interacting with the Las Vegas Market’s social media team through Pinterest and other social media outlets.

About Holly & Martin™: Holly & Martin™ is a new brand with a unique targeted, consumer approach. Focused product design with unique functionality combined with best in class order fulfillment and highly interactive social media creates a winning formula for our customers.For more information visit www.hollyandmartin.com/las-vegas-market.

About Las Vegas Market and International Market Centers, L.P. Las Vegas Market is an international furnishings showcase that combines style, inspiration and productivity in an unrivaled, world-class destination. Situated on World Market Center Las Vegas’ state-of-the-art campus, Las Vegas Market features a comprehensive array of new product from thousands of leading manufacturers and lines in furniture, mattress, lighting, decorative accessories, floor coverings, home textiles and more—delivering Today’s Total Marketplace. Retailers and designers can shop product offerings from trend-setters in all home furnishings categories as well as benefit from complimentary educational, networking and hospitality events. With two markets each year, Las Vegas Market is the only major home furnishings market in the western U.S. offering a unique cross-section of suppliers and buyers spanning the home furnishings, décor and gift industries. For more information, visit www.lasvegasmarket.com

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