Over 141 Years of Service to the Furniture Industry
Follow Us on Twitter  Follow Us on Twitter HyperLink RSS Feed Email Us  Login

Info Retail Changes Name To InReality

Furniture Industry News Update - Furniture World Magazine
Posted:

Share Page With a Friend  
Atlanta-based customer experience strategy and design firm, Info Retail, announced its name change to InReality. This change is part of a larger effort emphasizing the firm’s commitment to multi-channel experience integration. The 17-year-old firm grew 25% last year. It works with leading brands in a variety industries such as LP Building Products, Tempur-pedic, Home Depot, and Danze.

The company attributes its recent growth and name change to exploring the “sweet spot” of what retailers and brands must deliver today: relevant and meaningful experiences for their customers.

“Our new name, InReality, reflects our firm’s unique capabilities, covering the entire spectrum of customer experience, from guiding clients in strategy to designing and managing the solution – what we call experience integration,” says Ron Bushman, President and Founder. The incredible complexity found in the shopping journey today, driven by the rise of smart phones and other technologies, requires businesses to have a more intense focus than ever before in managing customer relationships. We believe that delivering meaningful, relevant customer experiences is imperative to sustained business success.

“We have shifted our focus away from merely delivering brand information at retail to designing for holistic, seamless experiences that lead to brand loyalty. Everyday, we come to work to focus on the best way for people and brands to engage and connect in meaningful ways. Our clients depend on us to help them see things in new ways. It’s very rewarding work, ”says Florian Vollmer, Principal and Sr. Vice President of Design.

Find out more at www.inreality.com

Furniture World Magazine-Business solutions for furniture retailers

  • Advertisement
    library 150 x200
    
  • adverisement
    Tidewater 0714
    
  • advertisement
    purecareenews01214

  • Cylindo0415
  • advertisement
    TD 0415
    
  • Advertisement
    Truckskin 0412
  • Adverisement
    RM VIP  Banner
  • advertisement
    PMP 0115 side

  • cory 0215
  • Advertisement
    BorkholderVegas0515
    

Video

Video
Take The Tour!
Video
  • Adverisement
    RM Datalink2  Banner