Netsertive, a fast-growing online ad technology company, announced the expansion of its dedicated furniture industry team in response to the growing need for dealers to better target online consumers. The company has added furniture industry marketing veteran Regina Dinning as business development director. Dinning is a seasoned professional with over 15 years’ experience in marketing and advertising, including several years specifically in home furnishings, most recently at Banner Marketing.
According to research firm BIA/Kelsey, over 90 percent of consumers research products and businesses online prior to making purchases locally. Yet the vast majority of marketing investments from traditional industries like furniture is still made in traditional media like newspapers and printed directories.
Netsertive helps furniture brands and their local retailers embrace this new reality by enabling them to efficiently transform online discovery into offline sales. The company’s platform helps drive sales for local dealers and their key brands through its groundbreaking Digital Co-Op system, by reaching new customers and promoting their businesses with previously unavailable local targeting ability.
“Online research is unequivocally the first step for consumers researching important or higher-cost products, and this represents an incredible opportunity for local ‘offline’ businesses,” said Brendan Morrissey, CEO, Netsertive. “As we’ve seen in similar traditional industries over the past five years, when businesses leverage efficient, locally targeted online media, they can leap ahead of their competition whether large or small. Retailers that do not closely manage a strong online presence and fully leverage their available co-op funding are missing new sales opportunities every day.”
Netsertive’s system continually refines its proprietary knowledgebase for furniture brands and services, delivering online search, display, mobile and social media advertising – including co-branded, locally served manufacturer ads — at a fraction of the cost of traditional marketing — by being data-driven and responsive to specific industry dynamics.
“Netsertive provides solutions only in select industries like home furnishings, where we can truly impact the bottom line for dealers and manufacturers,” said Morrissey. “Regina brings an incredible depth of knowledge in this space, which helps us ensure we deeply understand our clients’ needs and capitalize on the opportunities to help them drive more business in this rapidly evolving digital world.”
For more information, visit http://www.netsertive.com/go/appliance-furniture-mattress-store-online-marketing
Netsertive has moved to the forefront of the digital ad tech industry with a vision of using technology to connect local consumers with products and businesses. Based in the Research Triangle region of North Carolina, the company automates localized digital advertising and channel marketing solutions, leveraging online search, online display, social media and mobile platforms. It provides standalone localized campaign automation as well as its innovative Digital Co-Op system, which combines brands and local channel partners in turnkey, cooperative online ad campaigns. Serving specific vertical industries, Netsertive helps local businesses, multi-location retailers and national brands increase sales in targeted local markets with its expert team and patent-pending technology platform. Founded in 2009, the company has a history of rapid growth, a world-class team, and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners and Greycroft Partners. Visit www.netsertive.com
Furniture World Magazine-Business solutions for furniture retailers