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Caber Sure Fit To Introduce Total Mattress Warranty Program At Las Vegas Show

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Bedding protection manufacturer will introduce Mattress Care by DreamSerene™, a protection plan designed to increase dealer sales and stimulate consumer loyalty.


Caber Sure Fit, Canada’s leading furniture and bedding protection manufacturer will introduce Mattress Care by DreamSerene™, a protection plan designed to increase dealer sales and stimulate consumer loyalty, at the Las Vegas Market on January 28 - February 1, 2013.

Mattress Care is a total mattress protection warranty. The point-of-purchase based program extends the retailer’s comfort guarantee and protects mattresses against stains, odors, defects, rips, tears, punctures and burns. The plan is available for sale through Caber Sure Fit’s dealer network.

“Caber Sure Fit is known for providing superior customer service, eye popping point-of-purchase displays, and the use of innovative technology to manufacture quality products. Mattress Care is the perfect example of how we marry all these together,” said Caber Sure Fit President and CEO Bernard Weinstein. “This program is a great way for dealers to increase sales while providing their consumers with an added insurance policy. Unlike a manufacturer’s warranty, Mattress Care protects against far more incidentals, including accidental damage, which adds significant value to the consumer.”

Retailers offering the Mattress Care program will receive all point of sale materials and retail sales associate training. A 100 percent cost coverage rebate is also included for a mattress that is exchanged due to a permanent stain in the event that the mattress protector failed.
The Mattress Care protection kit offers four key benefits:
  • Ten Year Spillage Warranty: Includes a stain removal spray, in-home stain removal service, exchange credit for mattress replacement and a toll free number consumers can call for stain removal advice. 
       
  • Three Year Odor Warranty: Offers in-home odor removal service and access to the toll free stain and odor removal phone number. 
       
  • Three Year Enhanced Service Warranty: Protects against accidental rips, tears and burns and covers an in-home repair service. An exchange credit for a mattress replacement due to a permanent stain is also covered. In addition, this warranty protects against defects in workmanship and materials as well as replacement products due to a manufacturer’s defect.
        
  • Three Month Extended Comfort: Included in addition to the dealer’s existing comfort exchange offer. 

About Caber Sure Fit: Based in Markham, ON, Caber Sure Fit Inc. produces a stylish range of innovative décor enhancement and protection products for both B2B and B2C companies in partnership with global sourcing leader Li & Fung Ltd. Designed using cutting-edge technologies, Caber Sure Fit is dedicated to enhancing the lifestyles of today’s savvy consumers through its extensive line of products that refresh, transform and protect valuable home furnishings, as well as safeguard personal environments and invaluable good health. In 2012, the company plans to expand operations into select U.S. regions.

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