Working to provide an alternative product to every sector in the mattress industry, Kingsdown Inc. announced it would add a new collection, which caters to the children’s market, to its already extensive lineup. “Kingsdown Kids” will be showcased in Las Vegas, Jan. 28 – Feb. 1, alongside upgrades made to the company’s most popular lines.
Asserting itself in the juvenile category, Kingsdown is bringing the proven long-lasting resiliency and quality components of its well-known namesake brand to “Kingsdown Kids.” Kingsdown consulted with a design expert on the project in order to create new kid-friendly motifs for the ticking, with options appealing to both boys and girls and available in twin and full sizes. Working with retailers who have limited showroom space, Kingsdown has also designed a convenient rolling bed rack to house a half-dozen mattress options, which are stacked and easily slide out of the rack when needed.
“Too many people make the mistake of buying a cheap, poorly constructed mattress for their children. Quality and comfort is as important for children as it is for adults. So, we decided to design a mattress collection that would appeal to all parties involved. The parents will appreciate that Kingsdown Kids provides proper support as children grow, while their sons and daughters will love the playful fabrics,” said Kingsdown President and CEO Frank Hood. “Of course, we also thought of our retail partners who now have another option to expand their offerings. We believe they’ll appreciate our rolling bed rack that makes it simple to display and store these mattresses while saving valuable floor space.”
Changes to existing lines include the rebranding of Kingsdown’s My Side® collection as Sleep to Live, reflecting the name of the company’s research arm, The Sleep to Live Institute. The change will be showcased with lighted Sleep to Live point-of-purchase (POP) headboards. bedMATCH™ diagnostic technology used to recommend the best Sleep to Live mattress will also feature a new element, now able to calculate either a dual firmness option or a blended recommendation for consumers who want a mattress with one core. Helping consumers identify their best bed, Kingsdown created the “Sling Shot,” where mattresses will light-up on the showroom floor when recommended by bedMATCH.
Kingsdown’s successful Blu-Tek line, which showcases the best in gel and airflow technology, will feature new fabrics and colors that extend beyond the collection’s signature Carolina Blue. Eye-catching POP displays will also be available to support retail partners. The Blu-Tek POP uses vivid graphics on a lighted headboard along with pillow protectors intended to capture the consumers’ attention and showcase Kingdown’s brand messaging.
Finally, Kingsdown’s namesake brand will be front and center in the showroom, with the well-appointed Tradition® line featuring a new multi-dimensional fabric application. The new application creates a multi-colored and textured look for an even more luxurious look and feel. Honoring its visionary and creator, Kingsdown Product Stylist Joyce Handley, the Tradition mattresses featuring the new look will be known as the “Handley Collection.”
Experience these collections at the Kingsdown showroom located at B-1300.
Kingsdown, Inc. founded in 1904 and headquartered in Mebane, North Carolina, USA is a manufacturer of premium mattress systems serving leading retailers across the United States and in more than 20 countries. Each product is manufactured using handcrafted techniques combined with state‐of‐the‐art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices are located in Bangkok, Thailand, and Tokyo, Japan. Additional manufacturing and distribution centers are located in Winchester, VA; Muskogee, OK; Lakeland, FL; Stockton, CA; Toronto, Calgary, and Vancouver, Canada; Kuala Lumpur, Malaysia; Istanbul, Turkey; Leicestershire, England; Melbourne, Brisbane and Perth, Australia. For more information, visit www.kingsdown.com
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