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REV Launches a Family of Sleep Solutions At Las Vegas Market

Furniture Industry News Update - Furniture World Magazine
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Article Summary: REV’s philosophy focuses on how a supportive mattress fuels a healthy, energetic and vibrant life.


REV announced the official launch of its family of mattresses at the Las Vegas Furniture Market with a special cocktail reception in their newly designed showroom. At the reception on January 29th beginning at 4 pm, you’ll be invited to enjoy REV’s, signature cocktail, designed to celebrate the birth of REV.

Founded in 2012 from Spring Air Sommex Corporation to incorporate Natura™ and NexGel™, brands, REV’s philosophy focuses on how a supportive mattress fuels a healthy, energetic and vibrant life.

“REV is three little letters that grow in meaning when used in words like, REVitalize, REVive, REVolution,” said Valerie Stranix, Chief Marketing Officer of REV. “We’ve spent the past six months redefining our brands, creating effective retail selling solutions and reengineering our mattresses to ensure our 2013 products are as tough as a pro athlete’s performance gear, consistent and able to go the distance when you need it the most.”

Natura – Natural & Organic Comfort: Natura has been producing naturally healthy, wool-filled mattresses, top of bed and pillows since 1995 and that hasn’t changed. What’s new is their refreshed and focused line of mattresses, retail pillow display and a touch/feel display to make educating the consumer an interactive experience.

NexGel – Gel Technology: Unleash your vitality with the power of gel technology. Introduced in 2010, NexGel gains momentum with an inspired and refreshed look and feel. Learn about a new partnership with Leggett and Platt and get a sneak peak at the Vegas launch.

“We’re confident you’ll find our selling solutions will take the mystery out of buying a new mattress, pillow or top of bed,” said Stranix. “We hope you’ll visit us at Las Vegas Furniture Market and let us re-introduce you to our family of mattresses.”

To learn more about REV and their family of mattress brands, contact Valerie Stranix at 416.667.8871 x104 or via email: vstranix@springairsommex.com or visit REV at Building A-948, January 28-31th, Las Vegas.

About REV: Rev is committed to delivering healthy mornings worldwide. A good night’s sleep makes for happier, healthier people and a better planet.

Furniture World Magazine-Business solutions for furniture retailers

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