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Magniflex Expands Namesake Collection In Las Vegas

Furniture Industry News Update - Furniture World Magazine
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Article Summary: The Dualcomfort Anniversary, Risveglio and Vita offer both “super soft” and “super firm” core options.


Magniflex, one of the world’s largest luxury mattress brands, announced it will grow its namesake collection by 25-percent with the addition of three mattresses with distinctive comfort feels. The Dualcomfort Anniversary, Risveglio and Vita offer both “super soft” and “super firm” core options to satisfy a broad spectrum of U.S. consumers. The new models will debut at the Las Vegas Furniture Market on Jan. 28th – Feb. 1st.

The Dualcomfort Anniversary is distinctive for its dual core design and ultra-plush feel that offers a reversible core with both a “soft” - and for the first time - a “super soft” side. The perfect solution for couples with different comfort preferences, the cover is easily removed and either of the single cores may be flipped for a customized sleep experience. Featuring a 12-inch profile, the Dualcomfort Anniversary includes a four-inch Elioform core, the company’s proprietary water-expanded memory foam which is developed for people who desire the support of an orthopedic mattress, but prefer a softer, more responsive sleeping surface. That is complimented by a one-inch layer of Memoform Magnifoam, as well as an additional layer of Memoform quilting wrapped around the mattress. This model is finished with nearly two-inches of foam infused with a mallow plant extract known for its soothing and healing qualities. The DualComfort Anniversary retails for $3,999 in queen.

The Risveglio stands out on the showroom floor, with its gold 3D breathable band wrapping around the mattress side panels, which is designed to increase airflow and regulate temperature in order to keep sleepers cool and comfortable. This model features a 10-inch profile with a seven-inch core of Eliosoft capped by a one-inch layer of Memoform and additional memory foam quilting for a plush feel. The Risveglio retails for $1,699 in queen.

The Vita is an appealing option for those who prefer a firmer comfort feel. With a nine-inch profile, the Vita’s core is made from the highly-durable Eliosoft, which offers an enhanced ergonomic and anatomic surface. The mattress is completed with ¾-inch layer of Memoform quilting for comfort. The Vita retails for $1,399 in queen.

“We are thrilled with the continued growth of our Magniflex collection, and believe this will help our retail partners extend their reach by offering an array of options in styling and comfort feels to reach a range of consumers. With these new models, we’re pairing higher profiles as preferred in North America with some very distinct comfort feels. We have the ‘super soft’ option with our Dualcomfort Anniversary, which is hands-down the plushest option in our entire Magniflex collection. However, we can also cater to those at the opposite end of the spectrum, with offerings like the Vita that provide firm, orthopedic support each night,” said Global Sales Director for Magniflex Marco Magni.

Experience the entire Magniflex collection in Las Vegas at showroom C-1552.

Magniflex was founded over 50 years ago in a suburb of Florence, Italy, and today more than 35 million people in 76 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort and innovation, Magniflex was the first mattress company in the world to gain certifications from Oeko Tex. The company’s central manufacturing facility produces up to 10,000 mattresses a day, 80 percent of which are exported to countries such as Japan, Spain, Germany, Russia, the United States and now, Canada.

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