Pure LatexBLISS announced it will introduce its new Yulex Collection offering a full line of bio-LATEX™ mattresses, toppers and pillows made from guayule, a renewable, non-food crop grown domestically in the United States, at the Las Vegas Furniture Market, Jan. 28 – Feb. 1. The move comes on the heels of an exclusive partnership agreement signed between Pure LatexBLISS and Yulex Corporation, an agricultural-based biomaterials company based in Phoenix, Arizona.
Yulex’s biorubber is desirable for its eco-friendly properties. Derived from the desert plant guayule, which is indigenous to the southwestern United States, Yulex is renewable, sustainable and has a clean manufacturing process. The material produced from guayule has a natural elasticity, durability and softness, making it an ideal component for bedding. The Yulex Collection will offer an additional option to PureLatexBLISS’ other latex products derived from Hevea rubber trees.
“With our Yulex Collection, there aren’t any trade-offs for selecting a product that is more sustainable and environmentally friendly. That is truly ground-breaking. Typically when buying a ‘green’ mattress, there’s a trade-off – the fabrics are stiff and the upholstery isn’t as responsive. However, this collection marks a new standard in eco-luxury. It has the Pure LatexBLISS signature feel our retail partners expect. This technology has never been used before in the sleep products industry and it will serve as a great differentiator for our customers,” said Pure LatexBLISS President Kurt Ling.
The Yulex Collection’s offerings include three mattresses, the eight-inch Eco, 10-inch Sustain and 12-inch Renew. Each mattress has a three-layer organic cotton stretch fabric that is supple to compliment the responsive feel of the latex underneath. The brand-new triple layered organic ticking is another industry first, and is both GOTS and Oeko-Tex certified.
Committed to helping consumers create a bed tailored to their personal preferences, the Yulex Collection is completed with two removable CustomFIT bio-LATEX pillowtops in two-inch and three-inch options. Additionally, consumers can select from two bio-LATEX pillows with either a high or low profile.
Experience the Yulex Collection at the Pure LatexBLISS showroom, B-945.
About Pure LatexBLISS:
Atlanta-based Pure LatexBLISS is one of the fastest growing luxury mattress brands in the world, manufacturing and marketing ultra premium mattresses made with the finest components available and delivering unprecedented value. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. Today, the company does business in 14 countries with regional distribution centers in the United Kingdom, France, Asia, Canada, Atlanta, Miami, Phoenix, Texas, Connecticut, and Portland (OR). Pure LatexBLISS has five showrooms worldwide in Brussels, Belgium, High Point, NC, Las Vegas, NV, Shelton, CT and Tupelo, MS. For more information, please visit www.latexbliss.com
About Yulex Corporation:
Yulex Corporation has developed a portfolio of biomaterials derived from the U.S. grown guayule plant. The company’s technological innovation is designed to replace traditional tropical or petroleum based rubber for consumer, industrial and medical markets, with the residual agricultural materials utilized as a feedstock for bioenergy. Yulex collaborates with customers to develop and market highly differentiated premium performance products in an ecologically responsible, sustainable manner. For more, visit www.yulex.com
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