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Pure LatexBLISS Announces International Expansion Into Asia

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Company debuts exclusive new ultra- luxury collection for Chinese market.


Pure LatexBLISS™, one of the fastest growing mattress brands in the world, has announced plans to expand across Asia this year. To meet the growing Chinese demand for American luxury products, Pure LatexBLISS will have a presence in major Asian cities, including Hong Kong, Shanghai, and Beijing. Pure LatexBLISS has signed an agreement with a Chinese retailer to open Pure LatexBLISS brand stores by April of this year. All Pure LatexBLISS products exported to Asia will still be manufactured in the United States at the company’s Connecticut facility. Solidifying its commitment to the Asian market, Pure LatexBLISS has also officially changed its company logo to include Hong Kong alongside Atlanta, London and Paris effective January 1st.

In addition to exporting its current, popular Pure LatexBLISS collections abroad, the company will also introduce a new exclusive, ultra- luxury collection customized specifically for the Asian consumer, with new mattress profiles including 13-inch, 14-inch and 15-inch all-latex beds.

“The high-end Chinese consumer craves American-made luxury mattresses,” said PureLatexBLISS President Kurt Ling. “We are very committed to the Asian market. We have hired a seasoned Chinese mattress veteran to build our brand and distribution, modified our logo for the first time since our founding and are introducing an exclusive collection to serve affluent Asian consumers”

The company will hold official grand opening ceremonies in May in Pure LatexBLISS shops. The pricing for the mattresses range from $2,500 to $8,000 US dollars.

Atlanta-based Pure LatexBLISS is one of the fastest growing luxury mattress brands in the world, manufacturing and marketing ultra premium mattresses made with the finest components available and delivering unprecedented value. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. The team was made up of four people, all friends who had worked together at Simmons. Today, the company does business in 15 countries and recently expanded from one fabrication site and warehouse in Atlanta to four with regional distribution centers in the United Kingdom, France, Asia, Canada, Atlanta, Miami, Phoenix, Texas, Connecticut, and Portland (OR). For more information, visit www.latexbliss.com.

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