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Doing Retail Right Retail Furniture Tip #11: The Magic of ENTHUSIASM!

Furniture World News


“Nothing great was ever achieved without enthusiasm.” - Ralph Waldo Emerson

This is the eleventh in a series or excerpts from a new book by retail furniture store design and planning experts Lou Kief and Bill Walls titled, "Doing Retail Right", a new book available from the major online booksellers in print and e-reader formats. For more information on this book, or to order, visit www.DoingRetailRight.com

Most successful retailers share a powerful common trait. They are genuinely enthusiastic about what they are doing. The lack of enthusiasm in a person’s life is immediately recognizable, they feel depressed and unhappy, trapped in work they don’t enjoy. Life seems to be one set of problems after another.

Webster defines “enthusiasm” as “a strong excitement of feeling, something inspiring, zeal or fervor.” Appropriately, they list “passion” as a synonym.

You need to know how utterly critical it is that you are able to express enthusiasm and passion. It directly affects your ability to achieve success in business. Even more crucial, it affects your ability to experience the joy in your daily life.

Fortunately, genuine enthusiasm and passion are qualities that are available to each of us. They come from deep inside and are rooted in the most simplistic joy of doing what we truly love to do.

Please stop for a second and reread the last sentence. It contains the answer to success and happiness. If you love what you do, then you are already experiencing the greatest of all occupations.
Enthusiasm is the piece that completes the puzzle. It is the single most powerful thing separating successful retailers from mediocre ones. It is also highly contagious. When an owner has it, the entire company comes alive. Employees, customers and even your vendors want to be around you. They too want to experience the magic and the prosperity.

The chemistry of enthusiasm sets up unlimited possibilities because it opens you up to change!

About The Authors: Lou Kief & Bill Walls live in Guadalajara, Mexico after a forty year career helping retailers create successful stores. They share their home with Katrina,a huge, not very lady-like, Neapolitan Mastiff, three Mexi-cats; Diego, Frida & Trotsky, and Rocco, a pushy Amazon Parrot.



“After building and remodeling over 3 acres of retail space with Lou Kief and Bill Walls I heartily recommend their professionalism, expertise, integrity and creativity! I would invite anyone looking to improve sales performance or their store’s professional appearance to read their book; “Doing Retail Right!” -George Moore, COO, Wilcox Furniture, Corpus Christie, Texas

“You have given RETAIL a BREATH! I am overwhelmed by the scope, the simplicity and the heartfelt delivery.” - Steve Drake, The Villages, Florida

“Retail ideas combined with Life Lessons. I read it as a call to action for veteran retailers who are facing a crossroads.” - Pat West, West Consulting

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