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Decorating Den Interiors Hits $1-Billion in Sales

Furniture Industry News Update - Furniture World Magazine
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Decorating Den Interiors, North America’s largest interior design and home furnishings franchise company, announced that year-end sales reports from its franchisees enabled the company to achieve $1-billion in cumulative yearly sales.

“This is major milestone for us,” says James S. Bugg, Jr., president and chief executive officer. “I congratulate our franchise partners. Since we are a no-inventory and primarily home-based business model, achieving the $1-billion sales mark over our history is quite an accomplishment.”

Bugg noted that in the earlier years of the company’s 43-year history, franchisees sold primarily window treatments and wall coverings, and added its full comprehensive product line in the more recent years. “Today, we represent more than 85 home furnishings suppliers and offer our customers furniture, case goods, accessories, lighting, floor and wall coverings, and hard and soft window treatments. We bring samples directly to the client’s home and provide complimentary design services and installation.”

“Historically, our business was built primarily with women with an eye and passion for design, but often from other careers, such as teaching, or sales. Today we are also attracting savvy experienced designers who have been displaced when the furniture store or design center they worked for closed,” says Bugg.

“This achievement is a testimony to our business systems and our training programs that provide the means to independence doing something one truly enjoys,” says Bugg.

During the year, Decorating Den Interiors had the largest buying contingent at the High Point Fall Market (96 attendees), introduced a Dream Room winners showcase website  www.decoratingden.com/showcase/2012, was named a Retail Star by the prestigious Home Accents Today magazine, and pioneered a new one-stop cloud-based marketing resource that puts a wide array of client development tools at franchisees’ fingertips.

About Decorating Den: Decorating Den Interiors was founded in 1969. The Bugg family has provided its leadership since 1984. James S.Bugg, Sr., chairman, is former chairman of the International Franchise Association and a member of its Franchise Hall of Fame. Carol Donayre Bugg, ASID, DDCD, author of five books on decorating, serves as vice president and director of design. Her latest book is “Decorating…the Professional Touch,” Each interior decorator has access to thousands of samples of designer window treatments; wall and floor coverings; furniture, lighting and accessories; all brought directly to each client’s home or office Their work is regularly featured in interior decorating magazines, journals and books.

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